Tue.May 21, 2024

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Why Outdated Sales Tactics Fail in 2024 and How to Build Trust Instead

Iannarino

Discover why manipulative sales tactics are failing and how trust-based strategies can transform your approach in 2024.

Trust 242
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Problem-Market Fit….

Partners in Excellence

We, including me, have always focused much of our product development and GTM strategies around the concept of “Product-Market Fit.” Suddenly, I realized there is a much better way to look at this. The challenge with the concept of Product-Market fit is that it biases the way we look at things. As a result, it biases the solutions we create, the way we bring them and present them to market, and how we position ourselves in the markets.

GTM 110
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Trending Sources

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Google starts testing ads in AI overviews

Search Engine Land

Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries. How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a “sponsored” section.

Territory 118
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“Why I’m So Interested In Selling,” George Bronten

Partners in Excellence

Preface : George Bronten and I have been friends for years. I first met him because I was intrigued by the capabilities of Membrain. It’s one of the most interesting technologies, I’ve seen. I think George and I recognized similar passions with technology, business and selling. Since that introductory meeting, we continue to have conversations about the state of our profession and its future.

Sell 108
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google unveils AI-powered advertising tools at Google Marketing Live

Martech

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.

Retail 111
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AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing

Closing Bigger

This is episode 2 of 3 for the “AI and EI for Business Success” series with Keynote AI Speaker and sales author Shane Gibson and Nick Usborne of Nickusborne.com and BeMoreHuman.ai. This podcast is formatted as a collaborative discussion where we delve into the integration of artificial intelligence (AI) and emotional intelligence (EI) in business.

More Trending

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G2: 67% of Customer Success Execs Now Have a Sales Quota

SaaStr

So G2 put out a survey and report on customer success recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. Business software companies have had “account managers” responsible for upsell since the earliest days. As customer success came into its own, it was often seen as distinct from account management, focused on customer retention and happiness and NPS and CSAT.

Quota 98
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Women’s sports marketing set for take-off

Martech

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.

Sports 100
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Dear SaaStr: What Were the Biggest Mistakes You Made Getting Your Startups Going?

SaaStr

Dear SaaStr: What Were the Biggest Mistakes You Made Getting Your Startups Going? The biggest two mistakes I made, I made twice, maybe thrice. They were: One, starting with too incomplete a management team. In my first start-up, while the core 3 co-founders were great, we needed an operational COO to really get to market with our customers. I closed arguably the best COO in the U.S. for the job — or so I thought.

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How to build a hyper-precise audience-first ad campaign

Martech

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Google PMax upgrade allows mass AI creative asset production

Search Engine Land

Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024. What’s new. Upgrades to the Performance Max platform include: Generative AI capabilities to accelerate creative production speeds by up to 5x.

Product 98
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How to Run All Hands Meetings the Right Way with Guru Founder and CEO Rick Nucci

SaaStr

How do you build a culture of openness and collaboration as your company scales? Founder and CEO of Guru, Rick Nucci, and previously founder of Boomi, on track to IPO soon at $200m+ ARR, shares how to run all-hands meetings the right way. Guru is about a decade old and provides AI-driven search for companies where employees can ask questions and find knowledge to do their job.

Meeting 90
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Google tests AI-powered ads for complex purchases

Search Engine Land

Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance. The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context. Why we care. With this update advertisers will be getting a higher converting clicka to their site.

Service 96
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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google Lens and Circle to Search gains more links, facts and AI Overviews

Search Engine Land

Google is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information and even the new AI Overviews to the search results generated by Lens and Circle to Search. “We’ve been expanding the type of results you can get with Lens & Circle to Search,” Rajan Patel, the VP of Engineering at Google announced.

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From creative briefs to conversations: The key to better marketing alignment

Martech

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion.

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WordPress 6.5 gains lastmod date for sitemaps files

Search Engine Land

WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website. Lastmod. Lastmod is an element that you can add to your sitemap file that should represent the last time that URL was modified.

Gaming 89
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Why does everyone seem to be re-thinking B2B marketing?

Martech

For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. At its best, this strategy was measurable. Using martech applications, marketers and their leadership could easily track leads, monitor conversions and predict pipeline.

B2B 73
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Search Engine Land

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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The Future of Content Marketing

Sales Hacker

If you’re not evolving your go-to-market strategy with the latest in content marketing, you risk being left behind. Whether you’re fine-tuning your current approach or overhauling your strategy, understanding the future of content marketing is essential – where we are now and where are we going. Join industry leaders Udi Ledergor, Jon Miller, and Pete Lorenco to stay up to date on the landscape of content marketing and how we’re evolving.

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Google visual storytelling advances for YouTube, Discover, Gmail 

Search Engine Land

More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024. Driving the news. Key updates include: Expansion of Demand Gen video ad campaigns to reach up to 3 billion users monthly across YouTube, Discover and Gmail inboxes.

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Five Trends from the 2024 Martech Landscape

G2

Palmer Houchins shares his perspective on key martech trends highlighted in the latest Martech Map from Chief Martech’s Scott Brinker & MartechTribe’s Frans Riemersma, which is powered in part by G2 data.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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So you’ve ‘won’ SEO – now what?

Search Engine Land

It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving traffic and growth for the business. You did it. Time to go have a beer and cash those sweet SEO checks. Right? No. You never win SEO. This is both good (job stability) and bad (mental health). But if you stay on top of your game, you can build a sustainable program that helps drive growth and exponential growth over time.

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10 Best Calendar Apps to Stay Productive In 2024

G2

Looking for the best calendar app in 2024? Explore the top 10 calendar tools that help you declutter your schedule and stay productive throughout the year.

Product 59
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The Power of Authenticity in Sales with Fred Diamond

Predictable Revenue

Collin and Fred shared how an unusual path involving his battle with Lyme disease made him a better sales leader. The post The Power of Authenticity in Sales with Fred Diamond appeared first on Predictable Revenue.

Sales 52
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Harnessing Cloud Computing For A Mobile Sales Force

Sales Pop!

Having a mobile sales force is crucial. These hard-working individuals constantly travel, meeting clients and closing deals. However, staying productive on the go presents unique challenges. This is where cloud computing proves invaluable, enabling seamless access to essential tools and data from anywhere. Let’s explore how embracing the cloud can revolutionize your mobile sales operations.

Sales 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How HR Tech Helps Speed Up Your Global Expansion Plans

G2

Global expansion is crucial for scaling businesses, and HR tech takes your global expansion strategy to the next level. Learn how HR tools help.

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What Does An IT Support Specialist Do For Your Organization?

Sales Pop!

In the modern business landscape, technology underpins almost every operation and process, from communication and data management to customer service and beyond. As organizations increasingly rely on technology for their daily operations, the role of IT support specialists becomes critical. These professionals ensure that all technological systems function smoothly and effectively, supporting the organization’s overall performance and productivity.

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Google Marketing Live 2024: Everything you need to know

Search Engine Land

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels. Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement.

Retail 126
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GTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows’ Journey with Daniel Zarick

Sales Hacker

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem. Discussed in this Episode: The benefits and challenges of going to market in a single platform ecosystem like HubSpot How to gain traction and build relationships with key stakeholders in a crowded partner ecosystem St

GTM 93
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.