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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. This was the dawn of modern content marketing.

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

However, consumers are used to engaging with brands on Instagram: 90% of users follow a brand on Instagram; 200 million users visit at least one business profile daily; and one-third of the most-viewed Stories are from businesses. Yes, B2B companies can build strong Instagram followings: Intel (1.3 Kick off an influencer campaign.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

It needs lots of promotion to get it in front of a new audience—especially if it’s not keyword targeted. Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. What 99 Experts Think about Topic X”).

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Hubspot

I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. LEGO: A promotional video for the blind that includes no audio.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. Creation of Special Events or Campaigns for Long-term Clients Celebrate your long-term clients with special events or campaigns.

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10 Product Announcement Email Examples (and What you can Learn from Them)

ConversionXL

To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. For a product announcement, you want to build anticipation ahead of launch and follow up after. Teaser email: A heads up that something new is coming soon. Send your follow-up email a week after launch.

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