Lead Fuze

JUNE 29, 2023

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. Creation of Special Events or Campaigns for Long-term Clients Celebrate your long-term clients with special events or campaigns.

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. But fear no more! First, Create a Killer Keyword List. Think about it.

Campaign 77

Campaign CTR Networking Click Through Rate 77

Hubspot

FEBRUARY 4, 2020

I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. Another example of content that is not accessible came from LEGO.

Electricity 100

Electricity Promote Launch Campaign 100

Hubspot

SEPTEMBER 24, 2018

That said, feel free to use these triggers across just about any marketing asset, including your next landing page, email sequence, press release , pay-per-click campaign, banner ad, or direct mailer. It helped the brand gain 25 million Facebook followers. The campaign gave people ownership over a ubiquitous product.

Electricity 77

Electricity Angle Price Campaign 77

Hubspot

SEPTEMBER 12, 2016

The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 1) Raise awareness for a cause. Google Hangouts On Air.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Salesforce

FEBRUARY 2, 2023

It’s all happening at an unprecedented, whirlwind pace (and it’s why Salesforce built Customer 360 to help companies keep up with changing customer expectations). In the second industrial revolution, electricity and other scientific advancements led to mass production. ” What are the technologies driving change?

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Hubspot

MARCH 16, 2017

Suffice it to say, social media marketers need to capture and maintain the attention of their followers. And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? Geofilters are a fun way to share a time and place with your followers. But how exactly do you make that happen?

Electricity 77

Electricity Follow-up Construction Promote 77

Hubspot

FEBRUARY 20, 2019

Exact keywords are the most constraining type of targeted keyword -- a shopper’s search query must contain the exact keyword for your ad to show up and no words can come before or after the keyword. Available in Manual Targeting ad campaigns, you can leverage Bid+ to boost the odds of your ad appearing at the top of search results.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

Lead Fuze

DECEMBER 15, 2023

predictive magic, buckle up! This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. From fine-tuning marketing campaigns to preventing fraud and personalizing customer experiences – it’s all about making smart moves ahead of time. Are you ready?

E-commerce 52

E-commerce Objectives and Key Results Technique Finance 52

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly Number of Users: Unspecified.

Entertainment 101

Entertainment Launch Gaming Sports 101

Lead Fuze

OCTOBER 22, 2021

If you’re sending outreach campaigns for your business, the first one should be an email to introduce yourself. You might be sending outreach campaigns for business, so it’s important that people can see who they are talking to right away by reading the introduction message. Why Should you Introduce Yourself in an Email?

Contact 52

Contact Electrical Engineering Appointment Clients 52

Hubspot

JUNE 12, 2019

The audience for your video might be harried office managers who are constantly fielding requests to turn the temperature up or down. They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs. Even the biggest budgets can run up against roadblocks, if the timeline is too limited.

Product 78

Product Electricity Pitch Education 78

Martech

OCTOBER 17, 2023

Have you ever hit up that cozy café in town? We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. It’s the classic word-of-mouth charm but with an electric, digital spin. They aren’t spouting praises on a whim — they’ve got the chops to back it up. Tough, right?

B2B 125

B2B Niche Contract Campaign 125

ConversionXL

SEPTEMBER 3, 2019

Every day, all day long, we size up different decisions by appraising the value proposition of that action. Coming up in the advertising industry, I always loved Apple computers. Nissan could’ve launched a new brand for its electric car. Humans are value-rating machines. Should I buy this product? Sure, that’s the obvious one.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Sales Nexus

JUNE 1, 2022

I went to work at NASA, for a NASA subcontractor as an electrical engineer. It was when they were sending up the space shuttle, like every six months there was another mission going up. I got really fired up about that. So how did you come up with this idea? That was cool. So it was really exciting in that regard.

Sales 52

Sales CRM Start-ups Lead generation 52

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

JANUARY 19, 2012

Just think of how many rolls of film that would have added up to! Even President Obama jumped on the bandwagon this month and began sharing behind-the-scenes photos of his 2012 election campaign. So how do you follow in the footsteps of some of the big brands and start using Instagram in your inbound marketing ?

Transportation 77

Transportation Electricity Technique Follow-up 77

ConversionXL

JUNE 2, 2022

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. Adam Honig: Let’s take the conversation up a little bit. So every time they order, it just goes up by a factor of 10.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. Adam Honig: Let’s take the conversation up a little bit. So every time they order, it just goes up by a factor of 10.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Martech

DECEMBER 1, 2023

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. You don’t buy an electric screwdriver to drive nails, do you? Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients.

Process 111

Process Customers Appointment Pharmaceutical 111

Hubspot

MARCH 27, 2018

These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. This lack of inclusion is nothing new, but it got us thinking: Why not put together a list of awesome female influencers to inspire future, more inclusive round-up posts? Tiffany Da Silva @Bellastone.

Growth 78

Growth Consult Electricity Networking 78

ConversionXL

MAY 7, 2014

On mobile, orders went up by 98%. . After a complete redesign, Fathom came up with 2 variations that were tested against the original basic page. Don’t think of testing as one-off sprints, think of it as testing campaigns. But the most surprising insight from testing was connected with presentation of product availability.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

Hubspot

JANUARY 14, 2015

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. Follow @AaronGoldman. Follow @andrewteman. Follow @BurrowsMichelle. Follow @jbigay. Follow @marymodahl.

Healthcare 72

Healthcare Hospitality Finance Consult 72

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns.

Campaign 61

Campaign Gaming Launch Non-Profits 61

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Tests B2B Market With Google Shopping For Suppliers 2013: The beta was open only to electrical and electronics industries.

Real Estate 98

Real Estate Electricity CTR Launch 98

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

AUGUST 16, 2017

According to HowStuffWorks , a great slogan has most or all of the following characteristics: It's memorable. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity 101

Electricity Campaign Launch Gambling 101

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Followers are non-transferable capital that users store on the platform. So are regulations, which, in some instances, are a cynical moat-digging campaign. You can’t wake up overnight and get that.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Hubspot

AUGUST 16, 2017

According to HowStuffWorks , a great slogan has most or all of the following characteristics: It's memorable. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

NOVEMBER 28, 2016

Read on to get the scoop on the most sentimental, adorable, and unexpectedly funny ad campaigns from the past month. In this clever ad for a brand of cat treats , agency adam&eveDDB created the perfect holiday wonderland -- complete with sparkling trees, a Christmas roast, and even an electric train set. 1) Temptations.

Electricity 77

Electricity Retail Construction Campaign 77

Salesforce

OCTOBER 5, 2021

As humans, we read body language, pick up context clues, remember previous interactions, and harness all that information as we navigate the world. Some of Hinds’s most successful marketing campaigns for OneUnited stem from positive affirmations and practical financial advice – such as how to prioritize bills when you’re strapped for cash.

Service 52

Service Product Government Electricity 52

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. Newspapers and magazines.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

DECEMBER 3, 2012

judged by a panel of Country Living editors based on the following criteria: originality, creativity, adherence to the rules, and a general sense of the Country Living aesthetic Read more: The Country Living Dream Bedroom Pinterest Contest - Country Living. 2) General Electric. We bet they even promoted the campaign on Twitter, too.)

Launch 77

Launch Networking Campaign Promote 77

SaaStr

OCTOBER 22, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I studied electrical engineering. ” Do you find, of the very best candidates, you kind of can ask them to do the leg work up front, without them being a little bit disjointed? Harry Stebbings.

Pipeline 64

Pipeline Cross-sell Launch Start-ups 64

Hubspot

OCTOBER 10, 2016

In your quest to be unique and desired, don’t make up a new, creative name for an established role. 3) Follow a scannable, digestible format. Open your ad with a “Company Summary” paragraph followed by these subheads, or sections, in this order: Overview. a shamelessly made-up company: a) Open with a benefits-rich overview.

Entertainment 78

Entertainment Electricity Follow-up Education 78