Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. But fear no more! First, Create a Killer Keyword List. Think about it.

Campaign 77

Campaign CTR Networking Click Through Rate 77

ConversionXL

SEPTEMBER 3, 2019

Every day, all day long, we size up different decisions by appraising the value proposition of that action. Coming up in the advertising industry, I always loved Apple computers. Should you create a new brand when launching a new product ? Humans are value-rating machines. Should I buy this product? Sure, that’s the obvious one.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Hubspot

MARCH 27, 2018

These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. This lack of inclusion is nothing new, but it got us thinking: Why not put together a list of awesome female influencers to inspire future, more inclusive round-up posts? Tiffany Da Silva @Bellastone.

Growth 78

Growth Consult Electricity Networking 78

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. Adam Honig: Let’s take the conversation up a little bit. So every time they order, it just goes up by a factor of 10.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. Adam Honig: Let’s take the conversation up a little bit. So every time they order, it just goes up by a factor of 10.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

JUNE 2, 2022

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Martech

DECEMBER 1, 2023

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. You don’t buy an electric screwdriver to drive nails, do you? Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients.

Process 90

Process Customers Appointment Pharmaceutical 90

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched.

Real Estate 90

Real Estate Electricity CTR Launch 90

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns.

Campaign 61

Campaign Gaming Launch Non-Profits 61

Hubspot

AUGUST 16, 2017

According to HowStuffWorks , a great slogan has most or all of the following characteristics: It's memorable. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

According to HowStuffWorks , a great slogan has most or all of the following characteristics: It's memorable. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity 78

Electricity Campaign Launch Gambling 78

SaaStr

OCTOBER 22, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I studied electrical engineering. ” Do you find, of the very best candidates, you kind of can ask them to do the leg work up front, without them being a little bit disjointed? Harry Stebbings.

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. TV commercials.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

DECEMBER 3, 2012

In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. 2) General Electric. We bet they even promoted the campaign on Twitter, too.)

Launch 77

Launch Networking Campaign Promote 77

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

JUNE 26, 2012

The point here is that they realized the huge audience following their surgeries on Twitter probably contained people who would be interested in the visuals, too. Honda's Pinterest account features a mix of product-centric boards ("2012 Honda Civic Tour"), boards that tie in with Honda advertising campaigns ("What's on Your Leap List?")

Hospitality 74

Hospitality Manufacturing Healthcare Networking 74

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Taken to the extreme, the strategy leads to massive round-up posts (e.g. But you can’t skip this stage simply because it’s furthest from a sale.

Closing 131

Closing Electricity Education Non-Profits 131

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. How to Follow Brands on Snapchat. 10 of the Best Brands on Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

APRIL 22, 2013

Its ebook designs are consistent with its email designs: They both feature bold colors and fonts to grab your attention, following many of our DIY design commandments , especially hierarchy in design. 3) General Electric. After all, how often do you get to see a jet engine up close? 7) American Marketing Association.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

You can also combine this with the targeting feature we just discussed to create up to three variations of the banner so you can achieve greater relevancy. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Want to stay up-to-date on the latest marketing articles?

Networking 75

Networking B2B Lead generation Promote 75