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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. This little gem was more than just an almanac—it served up weather forecasts, household tips and poems, selling up to 10,000 copies per year. Could you please give more details?

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. For instance, social networks can scale globally, although many factors (i.e., network focus), will affect this. Of course, you can always choose to scale up over time, but in today’s ultra-competitive world, that can be a huge mistake. Others include: The automobile. The assembly line.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

However, consumers are used to engaging with brands on Instagram: 90% of users follow a brand on Instagram; 200 million users visit at least one business profile daily; and one-third of the most-viewed Stories are from businesses. Yes, B2B companies can build strong Instagram followings: Intel (1.3 Kick off an influencer campaign.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. But fear no more! First, Create a Killer Keyword List. Think about it.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

predictive magic, buckle up! This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. From fine-tuning marketing campaigns to preventing fraud and personalizing customer experiences – it’s all about making smart moves ahead of time. Are you ready?

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. This lack of inclusion is nothing new, but it got us thinking: Why not put together a list of awesome female influencers to inspire future, more inclusive round-up posts? Tiffany Da Silva @Bellastone.

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