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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. This little gem was more than just an almanac—it served up weather forecasts, household tips and poems, selling up to 10,000 copies per year. Could you please give more details?

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

However, consumers are used to engaging with brands on Instagram: 90% of users follow a brand on Instagram; 200 million users visit at least one business profile daily; and one-third of the most-viewed Stories are from businesses. Yes, B2B companies can build strong Instagram followings: Intel (1.3 Kick off an influencer campaign.

B2B 113
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What Is the Fourth Industrial Revolution?

Salesforce

It’s all happening at an unprecedented, whirlwind pace (and it’s why Salesforce built Customer 360 to help companies keep up with changing customer expectations). In the second industrial revolution, electricity and other scientific advancements led to mass production. ” What are the technologies driving change?

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. This lack of inclusion is nothing new, but it got us thinking: Why not put together a list of awesome female influencers to inspire future, more inclusive round-up posts? Tiffany Da Silva @Bellastone.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. Check out what you can do to free up your sales execs.

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6 Conversion Rate Optimization Case Studies With Surprising Results

ConversionXL

On mobile, orders went up by 98%. . After a complete redesign, Fathom came up with 2 variations that were tested against the original basic page. Don’t think of testing as one-off sprints, think of it as testing campaigns. But the most surprising insight from testing was connected with presentation of product availability.

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9 Account-based Marketing Case Studies

ConversionXL

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).