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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

However, consumers are used to engaging with brands on Instagram: 90% of users follow a brand on Instagram; 200 million users visit at least one business profile daily; and one-third of the most-viewed Stories are from businesses. Yes, B2B companies can build strong Instagram followings: Intel (1.3 Kick off an influencer campaign.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. But fear no more! First, Create a Killer Keyword List. Think about it.

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The Ultimate Guide to Amazon Advertising

Hubspot

Exact keywords are the most constraining type of targeted keyword -- a shopper’s search query must contain the exact keyword for your ad to show up and no words can come before or after the keyword. Available in Manual Targeting ad campaigns, you can leverage Bid+ to boost the odds of your ad appearing at the top of search results.

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The 4 Types of Value Propositions Every Business Needs

ConversionXL

Humans are value-rating machines. Every day, all day long, we size up different decisions by appraising the value proposition of that action. Coming up in the advertising industry, I always loved Apple computers. Nissan could’ve launched a new brand for its electric car. Should I buy this product?

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10 Product Announcement Email Examples (and What you can Learn from Them)

ConversionXL

To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. For a product announcement, you want to build anticipation ahead of launch and follow up after. Teaser email: A heads up that something new is coming soon. Send your follow-up email a week after launch.

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