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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The assembly line.

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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Users were then asked to share the snap, "adopt" an animal, and donate to the WWF through SMS. 4) Show off the job.

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The Ultimate Guide to Amazon Advertising

Hubspot

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Followers are non-transferable capital that users store on the platform. Takeaway : The positive impact of market share compounds—especially for software adoption. I think moats are lame,” Musk responded.

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The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign.

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