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From Print to Digital: The History of Content Marketing

Lead Fuze

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! Losing Google?

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. My job was to elaborate the answer to an RFQ for a new type of system providing new data-oriented services to subscribers of phone services over the switched telephone network (a kind of forerunner to the internet).

Customers 113
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. That path is far from linear.

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9 of The Best Facebook Groups We've Ever Seen

Hubspot

The popular electric cooker brand uses its group to create a space where the international community of Instant Pot users can ask questions, post unique recipes, and share the joy of cooking with their products. While the Instant Pot Facebook Page has a follower count of about 267,000, their Group — Instant Pot Community — has a whopping 2.5

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PODCAST 169: How to Become an Effective Self-Advocate with Mike Feldman

Sales Hacker

This week on the Sales Hacker podcast, we speak with Mike Feldman , President of the Americas Operations and Global Document Services for Xerox Corporation. Thinking of helping the collective can stave off the feeling of over-confidence and position yourself for promotion. powered by Sounder. Welcome to the Sales Hacker Podcast.