Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2008: Microsoft got a market-leading enterprise search company and a world-class web crawler (not to mention some of the smartest engineering talent in search).

Engineering 112

Engineering Non-Profits Electricity Networking 112

Search Engine Land

FEBRUARY 24, 2023

2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Google Advertises Chrome … On Bing!

Negotiate 141

Negotiate Launch Electricity Networking 141

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. 1893 : Retailer Sears, Roebuck, & Co.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

MAY 10, 2012

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? 5) Generate leads on your products/services tab.

Networking 76

Networking B2B Lead generation Promote 76