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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are they placed within the correct markets? You’ll find that some potential products are geared more toward niche markets (i.e., Get MarTech!

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How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

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This day in search marketing history: February 25

Search Engine Land

Chinese Scientists Say It’s Like Going Blind, Life Without Electricity 2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

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This day in search marketing history: January 8

Search Engine Land

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up.

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The Ultimate Guide to Amazon Advertising

Hubspot

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”.

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

Instead, they want the ability to personalize their cars and services and move seamlessly between in-person and digital channels. Easily integrate scalable commerce services like AI personalization, search, SEO, marketing, and more into a purpose-built digital experience. What does that mean for the future of car buying?