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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? Others include: The automobile. Get MarTech!

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile? ” 240 chose “Don’t show a page at all.”

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up.

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

Instead, they want the ability to personalize their cars and services and move seamlessly between in-person and digital channels. Easily integrate scalable commerce services like AI personalization, search, SEO, marketing, and more into a purpose-built digital experience. What does that mean for the future of car buying?

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. General Electric.

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The Ultimate Guide to Advertising in 2018

Hubspot

Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. 1994 : The first email spam campaign launches.

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