Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2008: Microsoft got a market-leading enterprise search company and a world-class web crawler (not to mention some of the smartest engineering talent in search).

Engineering 102

Engineering Non-Profits Electricity Networking 102

Search Engine Land

FEBRUARY 24, 2023

2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Google Advertises Chrome … On Bing!

Negotiate 130

Negotiate Launch Electricity Networking 130

Hubspot

JUNE 26, 2019

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Improve market share. The cool part? Engage with customers.

Product 101

Product Electricity Launch Price 101

Hubspot

SEPTEMBER 12, 2016

The company then promoted each activity on Drumstick's Twitter using the hashtag #FirstDayOfSummer for followers to tune in. General Electric used Periscope to launch a five-day live streaming campaign called #DRONEWEEK. How do you plan to use live streaming in your marketing? Share your ideas in the comments below.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Now, onto market share.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96