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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself. You can learn more about how to set up Hangout On Air with YouTube Live here. 8) Get fans and followers to laugh.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

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The Ultimate Guide to Amazon Advertising

Hubspot

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. For example, if you choose to target exact keywords, you can target an ad for “hand mixer”, but it won’t show up for the query “electric hand mixer”.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

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The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Promote sales for both new and existing products. Introduce a new product or service to the market. Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. Public transit ads.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

3) Promote new content with company status updates. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. I mean, that right there is one thing you should check off your social media marketing to-do list if you're not already leveraging the space. Like this.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

Its ebook designs are consistent with its email designs: They both feature bold colors and fonts to grab your attention, following many of our DIY design commandments , especially hierarchy in design. 3) General Electric. After all, how often do you get to see a jet engine up close? Share your favorites with us below!

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