article thumbnail

Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 94
article thumbnail

Brands pause X ad spending after ads serve with pro-Nazi content

Search Engine Land

The nonprofit watchdog group also included multiple screenshots showing the promoted posts. The Herd with Colin Cowherd / Fox Sports USA Today X loses more brands. Unsafe brands. Two of these brands – NCTA and Gilead – “immediately paused their ad spending on X,” CNN reported.

Sports 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google makes it easier to buy YouTube reservation ads

Search Engine Land

YouTube TV Lineups: A TV streaming service that offers live TV channels from over 100 broadcast, cable, and regional sports networks. Reservation ads are recommended by Google for: Promoting brand awareness. With reservation campaigns, you can secure impressions at a fixed rate. Offering a new product or service.

article thumbnail

The rise of Google followership: Unlocking visibility on Google’s surfaces

Search Engine Land

Yet, the key functionality with the potential to greatly impact every brand and shape future visibility across all surfaces is Google’s hidden social networking feature. Google is a powerful social network The Perspectives tab may highlight other social network content in search, but I doubt this is Google’s end game.

article thumbnail

The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

article thumbnail

8 Promotional Videos You Might Actually Enjoy Watching

Hubspot

People not only seek out these video ads, but they share and discuss them with their networks. One of the primary reasons video ads fail, regardless of whether they''re TV ads, pre-roll ads, or digital video promotions, is that they focus on their brand message rather than quality content and engagement. GoPro: Red Bull Stratos.

Promote 74
article thumbnail

Effective Guide: How to Market a Travel Agency Business

Lead Fuze

This blog post aims to equip you with innovative and effective techniques for promoting your travel agency. Last but not least; consistent communication via email newsletters and attending trade shows for networking opportunities will be covered extensively too. Check out these tips on how to use hot deals to boost your business.

Niche 52