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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

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8 Follow Up Sales Strategies to Boost Your Referrals

CloserIQ

With a follow up system in place, you’ll know exactly when and how to ask your clients for referrals and actually get them. Businesses using referrals bump their conversion rate up to 70% and have a 66% faster close time because referrals build immediate trust with customers. Keep asking and following up for that referral.

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The rise of Google followership: Unlocking visibility on Google’s surfaces

Search Engine Land

The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google. Google is a powerful social network The Perspectives tab may highlight other social network content in search, but I doubt this is Google’s end game.

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Don’t Be a Trade Show Vulture! Here’s 10 Steps for Event Follow Up Success

Sales Hacker

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Send a short & sweet thank you follow up email. Tier your gifts.

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Effective Guide: How to Market a Travel Agency Business

Lead Fuze

This blog post aims to equip you with innovative and effective techniques for promoting your travel agency. Last but not least; consistent communication via email newsletters and attending trade shows for networking opportunities will be covered extensively too. Check out these tips on how to use hot deals to boost your business.

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20 Inside Sales Tips That Will Grow Your Sales Pipeline in 2023

Veloxy

New sales strategies, practices, approaches, and techniques are always springing up like wild shrooms, not to mention the new virtual office environments. If you don’t keep up with the changes, it’s easy to get left behind. Always Be Following-Up (ABF!) ABF — Always Be Following-Up!

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8 companies that use social media marketing effectively

Martech

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. This campaign was a success because it combined the familiarity of growing up with an increasingly popular application like TikTok. Get the daily newsletter digital marketers rely on.

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