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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. Creators promoting your Hashtag Challenge) as an In-Feed Ad or TopView.

Customers 102
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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Wait… Google Banned BeatThatQuote Again!

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 92
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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

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4 Simple Strategies for Creating a Better Sales Forecasting Model

Hubspot

Few people enjoy thinking about worst-case scenarios, whether you’re talking sales forecasts or sports predictions. Looking at your business from different angles gives you new insights. This is how you can integrate forecasting into other business objectives, such as remodeling a store or testing advertising campaigns.

Angle 85
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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. The EHL Consulting Group is promoting Giving Tuesday in the city of Philadelphia with the hashtag #GivingTuesdayPHL. 2) Donate proceeds of products and services sold.

Sports 69
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The Ultimate Guide to Press Release Distribution

Hubspot

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. Many tend to specialize in one or two interests -- emailing a sports reporter about a press release related to health isn't likely to result in coverage.

Pitch 101