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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

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The Unique Opportunities Sports Marketing Offers

Sales Pop!

Consider tapping into a bigger audience: people who watch sports. While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. Sports marketing can be tricky, though. Sports also offer a chance to target more specific audiences. Not all sports fans are the same.

Sports 52
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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Assign Sales Territories Strategically The last thing you’ll want your sales teams and reps to do is compete to close the same clients. To avoid such scenarios and establish strategic sales efforts, establish sales territories. From there, create a lead generation strategy and build a sales pipeline.

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Viciously Efficient, Doing The Work….

Partners in Excellence

They come from varied industries ranging from motorcycles and extreme sports, professional services, software/SaaS. Some have run multi-billion sales organizations and companies, some are managing their own territories selling millions a year. medical devices, semiconductors, industrial products and others.

Territory 108
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Is Sales a Solo Activity or a Team Sport?

The Sales Hunter

Success DOES love company and that’s why I believe sales is a team sport! Early in my career, my territory consisted of 1/3 of the state of Oregon. The size of the territory was bigger than territory in 4 other states I covered driving my company-supplied Buick. Sales is a team sport. It’s boring!

Sports 55
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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

Whether it’s territory planning, account planning, deal planning or sales call planning, YOU create the strategies and the plan. Maybe it’s my sports background! Even forecasting and reporting, which can sometimes feel like drudgery, are like part of running a successful business. It isn’t prescribed for you. I HATE to lose!

Sell 113
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Clinch adds digital audio to dynamic creative campaigns

Martech

These options allow advertisers to align creative with audiences by segment, location, sports and other events, as well as local weather. Flight Control offers diverse creative conditioning options for omnichannel campaigns. These capabilities now extend to audio within the same omnichannel platform.

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