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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Sports 94
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Mixing Sport and Business – Starting a Business around the Sport You Love

Sales Pop!

Football and sport are your passion, but have you ever thought about starting a business based around the sports that you love? A sports-based business could give you the change of pace and change in lifestyle that you crave. Of course, in business just as in sport there will be ups and downs.

Sports 52
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The Unique Opportunities Sports Marketing Offers

Sales Pop!

Consider tapping into a bigger audience: people who watch sports. While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. Sports marketing can be tricky, though. Sports also offer a chance to target more specific audiences. Not all sports fans are the same.

Sports 52
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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. In this article, we’ll look at five sales follow-up tactics that will help you do just that. We’ll look at how your SDRs and AEs can provide buyers with more personalized interactions in any meeting during the follow-up.

Follow-up 108
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Selling Signs – Selling is a Team Sport

Adaptive Business Services

Then there was the time that I totally screwed up the location of a brick-based monument sign in Denver and, in the middle of winter, the President and I drove out there and fixed it … after it had been completely installed. We had to use propane heat turbines under the truck to keep it from freezing up. Many more branches followed.

Sports 71
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8 Follow Up Sales Strategies to Boost Your Referrals

CloserIQ

With a follow up system in place, you’ll know exactly when and how to ask your clients for referrals and actually get them. Businesses using referrals bump their conversion rate up to 70% and have a 66% faster close time because referrals build immediate trust with customers. Keep asking and following up for that referral.

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Google Ads updates gambling and games policy

Search Engine Land

From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. Why we care.

Gambling 117