Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 97

Launch E-commerce Transportation Retail 97

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

E-commerce 118

E-commerce Sports Campaign Launch 118

Veloxy

JUNE 7, 2021

This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: Suppose you have an upcoming promotion or product launch. 21: Three Days Until [Product Launch]. Build up the excitement for an upcoming product launch with a three-day countdown. . #22: 7: New Idea to Deal With [Problem].

Launch 300

Launch Promote Technique Sports 300

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. LEARFIELD is an omnichannel hub for marketers and college sports fans, providing content as well as commerce.

Sports 97

Sports Technology Technology Launch 97

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google Ads to allow ads for sport betting in New York. Google My Business launches new performance reporting.

Sports 125

Sports Gambling Manufacturing Launch 125

Martech

MAY 6, 2022

TikTok launched the campaign and let its users do the rest. Coca-Cola has leveraged this exponential interest in the metaverse, especially by its younger customers, to launch a “ Coca-Cola Zero Sugar Byte, ” which will “bring the flavor of pixels to life.” This drink will be launched in the metaverse before being available in stores.

Sports 109

Sports Non-Profits Campaign Launch 109

Search Engine Land

AUGUST 25, 2023

You can see this with the NFL’s Sunday Ticket deal with YouTube that starts this year as they move away from a long-standing partnership with Dish TV to court Gen Z fans to the sport.” She noted: “No one does sports better than YouTube. And we’re the number one sports destination for Gen Z fans.” OK, equal time is over.

Sports 96

Sports Gaming Entertainment Follow-up 96

Martech

JANUARY 25, 2024

The solution can be used for various types of events such as conferences, product launches, and sports events. It can capture real-time speeches and transform them into posts, akin to tweets, enriched with creative visuals. It also provides confidence scores and allows front-line staff to adjust the responses as needed.

Sports 80

Sports Technique Campaign Technology 80

Martech

FEBRUARY 3, 2022

Last summer, we reported that precision demand marketing platform Integrate had launched a program to sponsor walk-on college athletes in the wake of a Supreme Court ruling against NCAA restrictions on compensation for college athletes, as well as the NCAA’s new interim policy allowing athletes to benefit from their name, image and likeness.

Gaming 82

Gaming Sports Represent Launch 82

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. They are also providing the blueprint for how other companies can use their sports sponsorships to give more visibility to non-profits.

Non-Profits 91

Non-Profits Sports Launch Consult 91

Martech

MAY 2, 2023

Today, revenue and customer generation must be a team sport. Creating customers and growing revenue is an always-on team sport. For example, product marketing was previously measured on metrics like the annual number of product launches and successfully completing sales training and enablement.

Finance 94

Finance Sports B2B Contract 94

Search Engine Land

FEBRUARY 16, 2023

Microsoft has found out a lot – both good and bad – in just a week since it launched the new Bing AI search and chat features. Microsoft wrote, “we are finding our share of challenges with answers that need very timely data like live sports scores.” Overall, most searchers seem happy with the results, Microsoft said.

Entertainment 96

Entertainment Sports Launch Education 96

Tibor Shanto

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. As many of you know we recently launched the audio podcast version of the Breakfast For Champions, of course named: The Monday Morning Breakfast Podcast. By Tibor Shanto. Helping people adopt new skills and habits can take many forms. The Invite.

Objectives and Key Results 293

Objectives and Key Results CRM Sales Prospecting 293

Martech

DECEMBER 29, 2022

Prime Video’s takeover of Thursday Night Football, and free-ad-supported (FAST) app Tubi’s recent World Cup presentation lay the groundwork for more live sports and events being watched by cord-cutters. The World Cup Final was streamed by 3 million viewers in the U.S. alone, across all available platforms.).

Sports 114

Sports Cross-sell Price Entertainment 114

Search Engine Land

OCTOBER 17, 2022

Moment Blast is intended for brands looking to raise awareness during key moments, like major sporting events, movie releases or product launches. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.

Sports 104

Sports Launch Engineering Product 104

Closer's Coffee

JULY 5, 2023

Shortly after launching GRIND, Thomas experienced success generating sales, attracting investors and securing strategic partnerships. Thomas’ remarkable journey and unwavering dedication to the sport has made him a trailblazer in the basketball community. Stay tuned for more!

Strategic partnership 52

Strategic partnership Sports Strategize Launch 52

Salesforce

MAY 4, 2023

When we launched the Salesblazer Community , we knew we needed a character to represent the largest and most successful community for sales professionals of all stripes — someone to be your champion. Think of your favorite sports team, if you have one. What do a zebra and a Salesblazer have in common? Meet Zig the Zebra.

Meeting 98

Meeting Sports Strategize Quota 98

Martech

NOVEMBER 15, 2022

Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. Brands that want to sponsor sports, entertainment, music festivals and tours or charitable organizations can use the network to gain insights on how those audiences match up with the sponsor’s target.

Entertainment 77

Entertainment Sports Networking Launch 77

Martech

FEBRUARY 10, 2022

Read next: How Denny ‘ s connects with customers through sports marketing. Ricola maintained their hold on sports fans throughout the year by showing, in one of the short ads, how throat drops can help fans root for their team by saving their voice. Short form social engagement by Ricola. Not on TV, at least.

Gaming 94

Gaming Sports B2B Campaign 94

Martech

MAY 30, 2023

She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization. There she launched Stella Artois into the metaverse in a partnership with Zed Run, a blockchain horse racing game.

Entertainment 119

Entertainment Sports Gaming Technology 119

Martech

JANUARY 3, 2024

Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.” of all U.S.

Entertainment 138

Entertainment Sports Niche Retail 138

Hubspot

JUNE 22, 2011

Nike says they “are part of an action sports campaign, featuring marquee athletes using commonly used and accepted expressions for performance at the highest level of their sport, be it surfing, skateboarding or BMX.” Have a Plan.

Sports 64

Sports Campaign Represent Launch 64

Search Engine Land

FEBRUARY 14, 2023

Facebook has just launched an updated version of its “Why am I seeing this ad?” ” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models.

Sports 96

Sports Technology Technology Launch 96

Martech

NOVEMBER 22, 2022

Younger viewers tend to stream sports across a variety of devices, and OTT advertising is a smart way to drive scale against that demographic,” said Hall. For instance, McDonald’s FIFA World Cup campaign is featuring Jason Sudeikis, in-character as Ted Lasso, from a TV series that launched on streaming (Apple TV+). OTT/CTV measurement.

Cross-sell 95

Cross-sell Sports Gaming Campaign 95

Search Engine Land

DECEMBER 14, 2023

Like a dark cloud on the horizon, Google will eventually launch its new AI-powered search engine. The sport is set up for this with clear colors with red and blue corners. And sure, that has worked, without a doubt. But we’re not in 2014 any longer. LLMs and SEO in an AI era We all know it’s coming.

Drivers/motivators 138

Drivers/motivators Sports Engineering Follow-up 138

Martech

AUGUST 2, 2023

Most social media launches start from scratch and that can make it hard to get traction (consider Google Plus). “Why wouldn’t a platform go out and launch a competitor — maybe YouTube goes out and launches its own version of Twitter or Threads and transfers their users over,” mused Subramanian.

Entertainment 90

Entertainment Launch Territory Sports 90

Search Engine Land

DECEMBER 6, 2023

This is because viewers used to consistently tune in to their favorite newscast, weekly sitcom or sports broadcast, offering the possibility of reaching millions of eyeballs with one advertisement. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022.

User Experience 113

User Experience Manufacturing Sports Engineering 113

Martech

MAY 24, 2022

VR in the sports industry. VR is mainly used as a training aid in sports like golf, athletics, football, and cycling. VR can also be used to design better and more efficient equipment for sports. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. Apple ARKit.

Sports 135

Sports Construction Gaming Transportation 135

Hubspot

JANUARY 27, 2014

Today, the popular social network launched a new feature called "Interests." Users can access Interests via the menu -- the same place you''d find all the pre-existing category options to peruse pins about animals, food & drink, sports, etc. Pinterest just got a whole lot smarter. So what''s so different about Interests?

Launch 71

Launch Sports Networking Presentation 71

Martech

DECEMBER 2, 2021

Live sports-focused streaming service fuboTV announced that it has finalized a deal to acquire an AI-powered vision platform — Edisn.ai, out of Bangalore, India. Earlier this year, the CTV streamer launched predictive, free-to-play games, as well as a live scores and stats feature called FanView.

E-commerce 90

E-commerce Sports Engineering Launch 90

Salesforce

JANUARY 3, 2024

Once dominated by a handful of players, now practically every content owner has launched their own direct-to-consumer service — Disney, Apple, NBC, not to mention the numerous music and gaming services out there — turning up the stakes on keeping existing subscribers happy and loyal.

Service 52

Service Sports Promote CRM 52

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2.

Growth 132

Growth E-commerce Sports Launch 132

Search Engine Land

NOVEMBER 1, 2022

Credit card ads were launched last year to advertisers in the US and Canada. On your audience campaigns, add these lists in “target and bid” to your existing campaigns that use In-market Audiences, or create a separate campaign to target these sports enthusiasts.” That ad-supported tier is set to launch on November 3.

E-commerce 92

E-commerce Product Retail Price 92

Hubspot

APRIL 2, 2021

For instance, GoPro started out selling HD cameras for sports and adventure. Another example is a sports shoe company that continues to create sports shoes, and doesn't diversify its products or services beyond sports shoes.

Sports 92

Sports Growth Niche Service 92

Hubspot

JANUARY 30, 2020

Sports blogs exist for every type of sport imaginable — even squash. From covering games to giving player insights, sports blogs are an important source for fans to catch up on what they missed. From covering games to giving player insights, sports blogs are an important source for fans to catch up on what they missed.

Sports 100

Sports Gaming B2B Follow-up 100

Martech

DECEMBER 6, 2023

This is because viewers used to consistently tune in to their favorite newscast, weekly sitcom or sports broadcast, offering the possibility of reaching millions of eyeballs with one advertisement. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022.

User Experience 97

User Experience Manufacturing Sports Engineering 97

Martech

SEPTEMBER 1, 2021

The New York City FC partnership is Leilo’s first major sponsorship since launching last fall. This category creation resembles the mass-market expansion of Red Bull in the late 1990s and 2000s, when energy drinks gained traction through “extreme sports” marketing.

Technology 84

Technology Technology Retail Sports 84