5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays
Salesforce
SEPTEMBER 1, 2021
They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations. Take a look at Roots , a Canadian apparel brand. And specialty food company Stonewall Kitchen saw 4.5X higher basket rates, 4.8X
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