article thumbnail

5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce

They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations. Take a look at Roots , a Canadian apparel brand. And specialty food company Stonewall Kitchen saw 4.5X higher basket rates, 4.8X

Retail 98
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. Some of my favorite examples of these are: Dude Perfect (trick shots); Rhett & Link (morning show); Mike Falzone (comedy); Pat McAfee (sports show). Click-through rate (CTR). Beardbrand currently has two different YouTube channels, one with 1.6

CTR 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: February 14

Search Engine Land

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Google also revealed that Webmaster Central had more than a million users.

CTR 90
article thumbnail

A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

So, I asked fellow marketer and my occasional collaborator Rand Fishkin (CEO of SparkToro; formerly Moz), who told me: “Even in the pre-2010 days, most SEOs I talked to had the sense that the “10-blue-links” era was fading (especially after the integration of things like Google Maps, weather, sports scores, etc.

article thumbnail

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Clickthrough Rate (CTR). 2) What Channels Should I Advertise On? only at the moment.

CTR 74
article thumbnail

The Straightforward Guide to the Google Display Network

Hubspot

The standard CTR for this network is still under 0.5%. In-market segments are Google users interested in broad categories of products and services, including real estate, education, home and garden, sports and fitness, and more. 65+") that can become costly after launch. In-market segment targeting. unknown") and ages (e.g., "65+")

article thumbnail

How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

Sidebar : Bard’s output has gotten a lot better since launch. ChatGPT’s recent launch of multimodal features is the "Star Trek" computer that Google engineers have often indicated they want to be. The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down.

CTR 145