Search Engine Land

AUGUST 4, 2023

So, I asked fellow marketer and my occasional collaborator Rand Fishkin (CEO of SparkToro; formerly Moz), who told me: “Even in the pre-2010 days, most SEOs I talked to had the sense that the “10-blue-links” era was fading (especially after the integration of things like Google Maps, weather, sports scores, etc.

Objectives and Key Results 90

Objectives and Key Results CTR Engineering UX 90

ConversionXL

NOVEMBER 28, 2022

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

MAY 23, 2019

Because you're targeting users that may not be familiar with your brand at all. The standard CTR for this network is still under 0.5%. The next key differentiator is the fact that the user's primary interest is the website content itself -- the display ad has an indirect, secondary role in the website's appeal to the viewer.

Networking 78

Networking CTR Agriculture Campaign 78