Search Engine Land
MAY 14, 2024
AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results.
Search Engine Land
SEPTEMBER 11, 2023
With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. For instance: If a page ranks high on SERPs but has a low CTR, you might need to improve your metadata.
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Search Engine Land
NOVEMBER 6, 2023
As Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking, ensuring a well-optimized mobile experience is key to overall SEO success. As such, start optimizing early, long before the launch date. Slow page load times Newer doesn’t always mean faster.
Search Engine Land
JUNE 15, 2023
It can be hard at times to find the information that people are seeking, and so we launched Bing Chat to bring better search results and answers to complex questions,” Sainsbury-Carter said. “It’s because the user journey is shortened, so there is a faster path to conversions. .
Search Engine Land
DECEMBER 6, 2023
It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.
ConversionXL
JULY 22, 2021
User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. Like redirect chains, 404s don’t make for a great user experience. 5xx status codes.
Search Engine Land
AUGUST 4, 2023
How did we feel when featured snippets and their lengthy quotes first launched? However, if all users abandon their search engine because it's not helping them find relevant websites, then Google's revenue would suffer. And, as far as I can tell, the visually distinct top featured snippet actually tends to increase CTR.
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