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Launching a loyalty program: Best of the MarTechBot

Martech

Implement features that allow users to customize their preferences and receive personalized recommendations based on their interests, location, and past ticket purchases. This can enhance the user experience and make customers feel valued. What marketing technologies do we need to support a best-in-class customer experience?

Launch 81
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Google AdSense launches related search for Auto Ads

Search Engine Land

This new feature helps to improve an advertiser’s targeting precision by ensuring that only contextually relevant ads are delivered to users. By doing so, advertisers can effectively connect with high-value consumers, while simultaneously elevating the overall user experience through increased relevance. How it works.

Launch 122
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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Launch 141
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TikTok launches text posts

Search Engine Land

To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including: Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. The post TikTok launches text posts appeared first on Search Engine Land.

Launch 97
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Andi Search launches new semantic content engine

Search Engine Land

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. The post Andi Search launches new semantic content engine appeared first on Search Engine Land. Concepts over keywords. The goal is to better highlight content.

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GA4 launches AMP support

Search Engine Land

” “AMP has helped publishers of all sizes achieve great user experiences for their readers and this integration is critical for publishers who choose to use AMP to help continue to track their metrics within GA4.” The post GA4 launches AMP support appeared first on Search Engine Land.

Launch 87
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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. Why we care. Accessing data.