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Want More App Engagement? Try Human-Centered Design

Salesforce

On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience. Throughout the user journey, the goal was to make it easy for everyone to use the app. Simplify the user experience Making something easy to use isn’t always easy. Tone matters, too.

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When Designers & Developers Collaborate, Your User Wins

Salesforce

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless.

UX 105
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 96
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UX vs. Marketing: Can These Opposites Attract?

Hubspot

When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." User Experience is Serving. Some suggest that UX should be a subset of marketing.

UX 76
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – As such, start optimizing early, long before the launch date. Close monitoring post-launch is essential for success, particularly: Regular crawls. Live production QA.

CTR 123
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Emerging Design Trends for 2024

Salesforce

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge.

UX 72
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Email outreach for marketers: Measuring and optimizing performance

Martech

Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions. Enhance user experience. For the Director of Marketing, this means higher conversions and a growing customer base.