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The 'Ethics' You Didn't Know Existed in Design

Hubspot

Designs shouldn't hurt the user experience. Ethical designers always ask, "Does this design accurately represent groups of people discussed?". By refining this design, the group aimed to accurately represent people with disabilities as mobile, energetic, and empowered, rather than as static, less mobile figures.

UX 101
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Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

My background is in user experience design and marketing. First, we assembled the ideal cross-functional team for the project, which included a UX designer, a UX writer, a product manager, a marketing manager, and an engineer. For most of my career, I've led teams in design thinking to drive business results.

UX 78
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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

In 2007, Google wrote about meta descriptions that they “want snippets to accurately represent the web result.” ” In 2012, they introduced rich snippets guidelines to “provide even better summaries” to users. How did we feel when featured snippets and their lengthy quotes first launched?

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

To find out, you will need to do proper user experience research. Do User Experience Research. User experience research or UX research, shouldn’t be limited to A/B testing programs only. Some problems will affect some segments of your user base. Or Firefox? Makes a lot of sense. Google Adwords?

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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

Depending on the customer experience expert you follow and the business/product/service mapped, the design will be different. The guys over at Adaptive Path, a UX/digital design agency, talk in terms of “experience maps.” It provides a nice launching pad for our purposes. No two journey maps are exactly the same.

Customers 127
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Design Debt Happens: Here’s How You Can Learn From It

Salesforce

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language.

UX 98