How Search Generative Experience works and why retrieval-augmented generation is our future
Search Engine Land
OCTOBER 19, 2023
Sidebar : Bard’s output has gotten a lot better since launch. The SGE UX is still very much in flux. ChatGPT’s recent launch of multimodal features is the "Star Trek" computer that Google engineers have often indicated they want to be. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously.
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