Search Engine Land
NOVEMBER 6, 2023
Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – As such, start optimizing early, long before the launch date. Close monitoring post-launch is essential for success, particularly: Regular crawls. Live production QA.
Search Engine Land
AUGUST 4, 2023
How did we feel when featured snippets and their lengthy quotes first launched? And, as far as I can tell, the visually distinct top featured snippet actually tends to increase CTR. Whenever we discuss updates to SERP features, we're wrestling with our understanding of what makes a "natural" UX when searching the web.
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ConversionXL
FEBRUARY 11, 2016
Earlier this week, I wrote an article on mobile UX optimization. You don’t want to optimize for CTR or conversion rate. When they looked at CTR, exact led the pack… by a lot (5.53% vs. 2.73%). While IUC is dramatic, it’s mostly due to exact’s high CTR. Phrase trails behind. Image Source.
Search Engine Land
OCTOBER 19, 2023
Sidebar : Bard’s output has gotten a lot better since launch. The SGE UX is still very much in flux. ChatGPT’s recent launch of multimodal features is the "Star Trek" computer that Google engineers have often indicated they want to be. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously.
ConversionXL
MAY 29, 2014
Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.
ConversionXL
JULY 22, 2021
User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. Now we need to look at UX errors. In March 2021, Google launched mobile-first indexing. We’ll look at each of these in this article.
ConversionXL
NOVEMBER 29, 2017
The false negative rate is often drastically increased by a common practice: tests are launched with 5-10 variants against a control, wherein the differences between the variants are so small as to be negligible. Some tests are backed up by a large amount of research, analysis, qualitative feedback, UX experts input, etc.
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