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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). CTR: 6.42%. CTR increased by 5%, on average, for 70% of industries. The average CTR was 6.11% in 2023 and 5.91% in 2022. It’s basically more of the same story as 2023.

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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. CTR: 6.11%. CTR increased for all but two of the industries, according to the report. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream.

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously. Adjusted CTR is where most of the magic happens, and getting here requires the “math to be mathin’,” as the kids say.

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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

The top five industries with the lowest cost per lead are: Automotive Repair and Service ($19.85) Physicians & Surgeons ($22.74) Sports & Recreation ($23.57) Arts & Entertainment ($25.46) Animals & Pets ($26.25). Processing…Please wait. The numbers.

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Google Discover optimization: A complete guide

Search Engine Land

Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Monitor key metrics : Review metrics such as clicks, impressions, average click-through rate (CTR) and the content types driving the most engagement.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Some of my favorite examples of these are: Dude Perfect (trick shots); Rhett & Link (morning show); Mike Falzone (comedy); Pat McAfee (sports show). The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Self-promotion.

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This day in search marketing history: March 21

Search Engine Land

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. 2022: How your ad position and CTR impact conversion rate by Jason Tabeling 2019: What do the symbols mean in Google’s Map Pack and Local Finder?

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