Iannarino

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Why You Should Reject Sales Titles and Embrace the Role of Sales Expert

Iannarino

The Problem with Traditional Sales Titles Many professionals go by titles like BDR, SDR , Account Manager, or Sales Rep. While common, these roles often reduce sales professionals to activity trackers , calendar fillers , or worse— demo jockeys. None of these convey real value creation.

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How Sales Eras Have Evolved — From “Why Us” to Insight Selling

Iannarino

A few days ago, I wrote about the three Sales Eras I have sold into. The first era’s conversation was about answering the question, “Why us?” Recently, a salesperson asked me if it worked. I told him that it worked very well.

Sell 164
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The 3 Eras of B2B Sales: How Selling Has Evolved (2025 Guide)

Iannarino

I joined my family’s staffing firm when I was seventeen, and since then, I’ve witnessed a complete transformation in B2B sales strategy over the decades. From landing clients like Express, Victoria’s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct sales eras — each with unique buyer behaviors and selling techniques.

B2B 261
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Why High-Pressure Sales Tactics Are Killing B2B Deals (And What to Do Instead)

Iannarino

Discover why high-pressure sales tactics fail in B2B deals and learn modern strategies to build trust and create value for your clients.

B2B 257
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How to Handle Sales Concerns Without Damaging Trust or Losing Deals

Iannarino

Learn how to identify sales objections as concerns in order to build trust and close deals without jeopardizing client relationships or appearing pushy.

Trust 255
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Why Replacing Human Salespeople with AI Is a Mistake for B2B Companies

Iannarino

Replacing human salespeople with AI in B2B sales undermines trust and customer loyalty, leading to poor client experiences and lost business opportunities.

B2B 230
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Why Salespeople Fail to Win Deals in the Era of the Trusted Authority

Iannarino

Discover how modern B2B sales have evolved from pitching products to building trusted authority, and why your sales team needs to adapt to win high-stakes deals.

Trust 210