Iannarino

MARCH 29, 2024

You should consider returning to face-to-face meetings as a way to create a competitive advantage over competitors who don't care enough to travel to see the client.

Meeting 205

Meeting Clients Sales 205

Iannarino

MARCH 30, 2024

In Antifragile: Things That Gain From Disorder , author Nassim Nicholas Taleb explains that humans are not very good at making predictions. Instead of trying to guess about the future, a better and more effective strategy is to determine if something is fragile. Sales leaders often believe they will succeed in reaching their goals by ensuring their sales team has many more opportunities than they should need.

Pipeline 175

Pipeline Sales 175

Iannarino

MARCH 31, 2024

It is important that you remove the old, outdated, and ineffective sales strategies that are not able to create value for your sales champion and their teams.

Clients 242

Clients Sales 242

Iannarino

MARCH 15, 2024

There is a logic to identifying and pursuing 60 dream clients. These 60 clients already buy what you sell; in fact, some of your competitors are supplying them now. Because your dream client is already spending a lot of money in your category, you don’t need to qualify them, nor do you need to wonder if they value what you sell.

Clients 241

Clients Strategize Sell Sales 241

Iannarino

MARCH 14, 2024

We are pro-salesperson. We want you to succeed in B2B sales, which requires you to have a high sales status in your client’s view. By possessing a status greater than your competitor, you have an advantage in a contested deal. There are levels to this game, and you will need to move up over time. Common sales levels, from lowest status to highest status, are described here.

Sales 170

Sales Gaming B2B 170

Iannarino

MARCH 9, 2024

Over time, the strategies, and tactics we use tend to lose their effectiveness. This doesn’t mean that the older approaches were not right for their time. It does mean, however, that B2B sales organizations and their salespeople need to change how they sell today.

B2B 208

B2B Sales Sell 208

Iannarino

MARCH 10, 2024

One client answered the call on speakerphone. He wanted to give me the experience he had every day. I wasn’t prepared to hear a competitor trashing my company and explaining how they would do a better job than we were doing. Nothing the caller said made any sense. I was amused. There was nothing professional about his approach.

Clients 250

Clients Meeting B2B Sales 250

Iannarino

MARCH 8, 2024

Once, a friend invited me to a fundraising event for a politician. There were hundreds of people all vying for the politician’s attention. At some point, I had a few minutes with the politician, and I asked him a question. When he spoke to me, he blocked out all the people and noise around us. For those few minutes, I was his only focus. What was impressive was his ability to ignore the throng surrounding us and speak to one person.

261

261

Iannarino

MARCH 5, 2024

Maximizing Sales Success: Understanding and Reducing the Error Rate in 2024 It is crucial for a salesperson to know their win rate. If you are a sales leader or manager, you should be aware of your team's average win rate, as well as each individual’s win rate. This is arguably the most important metric, surpassing even pipeline coverage, because the win rate provides more insight than any other KPI, be it deal size or sales cycle.

B2B 175

B2B Pipeline Sales 175

Iannarino

MARCH 6, 2024

Evolution from Spray-and-Pray to Ideal Customer Profile Targeting In the last decade, sales organizations moved away from a spray-and-pray approach, adopting a strategy engineered to target their Ideal Customer Profile (ICP). As part of this change, sales organizations began personalizing their cold outreach emails, incorporating strategies such as acknowledging the contact’s role, identifying a trigger event or concern, offering a compliment, and addressing the client’s interests.

Sales 226

Sales Engineering Customers 226

Iannarino

MARCH 7, 2024

If you want to know what the future looks like, you look for futurists that study demographics and geography. The first book in the One-Up Book Club was this kind of book.

Sales 262

Sales 262

Iannarino

MARCH 4, 2024

There are people who still believe that the sales contest is between two companies and their solutions. The truth is that the contest is between the salespeople vying for the opportunity.

Strategize 270

Strategize Clients Sales 270

Iannarino

FEBRUARY 21, 2024

Non-Sales Books That Transformed My Selling Techniques Unlocking Personal and Professional Effectiveness with Seven Habits of Highly Effective People The first book that helped me sell was not a sales book, but a book about how to interact with people effectively. That book was Stephen Covey’s Seven Habits of Highly Effective People. The chapter on being proactive did much to improve my ability to sell effectively.

Technique 257

Technique Sales Sell 257

Iannarino

FEBRUARY 22, 2024

If you think selling B2B is challenging , you might not realize how difficult B2B buying is. When a buyer is required to make a rare decision they must get right on the first try, they worry about making a mistake that may harm their results and their status in their company. This list aims to help buyers engage with sales organizations and salespeople.

B2B 239

B2B Sell Sales 239

Iannarino

FEBRUARY 12, 2024

The Importance of Long-Form Content in a Post–Post-Literate Society: Why Short-Form Isn't Enough You and I are supposed to be consuming short-form content on social platforms. We are pushed to hit the dopamine pipe that is reels, stories, and TikToks. I know this because every day, unemployed people try to hustle me into creating short-form content, promising that my YouTube channel will grow faster.

Sales 220

Sales 220

Iannarino

FEBRUARY 13, 2024

Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.

Strategize 280

Strategize Sales Sell Product 280

Iannarino

FEBRUARY 8, 2024

Struggling to make your mark in the competitive world of sales? Elevate your presence. Dive into proven strategies that not only lift your standing but also turn you into the indispensable partner your clients trust and value. Begin your journey to becoming the unrivaled authority in your domain.

Clients 289

Clients Trust Sales 289

Iannarino

FEBRUARY 7, 2024

One of the recurring complaints I hear from sales leaders and sales managers is that their sales teams don't ask open-ended questions. Open-ended questions are necessary to acquire all kinds of information that will make it easier to sell to the client and their stakeholders. Some part of the reticence to ask these questions may come from the fear that there may be a lack of business acumen to address the response to the question.

Clients 194

Clients Sell Sales 194

Iannarino

FEBRUARY 3, 2024

Are you ready to revolutionize your approach? Step into the future of B2B sales discovery and redefine how you connect with clients in a dynamic market.

B2B 300

B2B Sales Clients 300

Iannarino

FEBRUARY 4, 2024

A salesperson's most valuable role isn't selling—it's protecting clients from unseen dangers.

B2B 260

B2B Clients Sell Sales 260

Iannarino

JANUARY 17, 2024

Discover the power of turning down the wrong clients to build a successful and integrity-driven sales career.

Clients 248

Clients Strategize Sales Prospecting 248

Iannarino

JANUARY 13, 2024

Revitalizing Sales Training Methods for Today's B2B Markets Many sales training companies continue to train salespeople using strategies and tactics that no longer hold effectiveness in today's dynamic field. Despite having developed a multitude of methodologies, there's often a lack of interest in evolving these methodologies to suit modern sales environments.

Sales 229

Sales B2B 229

Iannarino

JANUARY 11, 2024

Discover innovative strategies for competitive displacement in sales and learn how to secure the largest clients in your territory.

Clients 306

Clients Territory Sales 306

Iannarino

JANUARY 6, 2024

Discover how to transcend gimmicks in sales and establish real authority with our in-depth guide, Elite Sales Strategies, which is specifically tailored for high-stakes B2B enterprise selling. Learn how to become a “knows something” sales expert, providing unmatched value and insights to your clients.

B2B 202

B2B Consult Sell Sales 202

Iannarino

JANUARY 7, 2024

Learn how shifting your sales focus to client opportunities can revolutionize your strategy and results.

Clients 278

Clients Sales 278

Iannarino

JANUARY 2, 2024

Master the art of turning client rejections into successful engagement opportunities in the B2B sales landscape. The following list describes common negative situations and how you can turn them around.

Clients 236

Clients B2B Sales 236

Iannarino

DECEMBER 25, 2023

I write every day, but on major holidays, I don’t write my normal 1,000 words. Merry Christmas to close out 2023!

Closing 295

Closing 295

Iannarino

DECEMBER 24, 2023

Discover how to counteract the shallowness of a post-literate society with effective deep reading strategies.

Growth 297

Growth 297

Iannarino

DECEMBER 20, 2023

Most salespeople read books that promise personal or professional development. It's crucial to work on increasing your potential and continually leveling up. There's no better investment than the one you make in yourself, as you are the source of your results. You may have shelves of books that have helped you develop in some important way.

Clients 313

Clients Sales 313

Iannarino

DECEMBER 15, 2023

Discover how automation is reshaping the landscape of sales outreach, from cold calls to emails, and what it means for the future of personal connection in sales.

Cold Call 283

Cold Call Sales 283

Iannarino

DECEMBER 11, 2023

Discover the alarming trend that is jeopardizing the effectiveness of leaders and decision-makers , as the consultative approach becomes a casualty of modern practices.

Consult 261

Consult Sales 261

Iannarino

DECEMBER 10, 2023

Those who set goals and write them down increase their ability to reach them, but many goal setters still fail to create the outcomes they are seeking.

Strategize 251

Strategize Product 251

Iannarino

DECEMBER 7, 2023

By focusing on value creation and relationship building, you will set yourself apart in today's competitive market.

Relationship building 290

Relationship building Sales 290

Iannarino

DECEMBER 1, 2023

The poseur looks the part: Mont Blanc pen, attaché case, tailored suit, and an excellent business card. They’re the image of competence and success. Initially, it's challenging to discern that the salesperson isn't truly a salesperson. However, as this person begins to speak, their true nature as something other than a salesperson becomes evident. The longer the poseur speaks, the more apparent it becomes that they fall short of what the buyer requires.

Sales 287

Sales 287

Iannarino

NOVEMBER 28, 2023

Introduction: The Changing Landscape of Decision-Making In today’s rapidly evolving business environment, decision-makers face unprecedented challenges. The choices they make not only shape the future of their companies but also demand innovative approaches to problem-solving. This era calls for a new breed of salesperson, one who transcends traditional roles to become a pivotal ally in this journey.

B2B 238

B2B Sales 238

Iannarino

NOVEMBER 22, 2023

My first cold call pitch sounded something like this: "Good morning, my name is Anthony Iannarino with Company Name, and I would like to meet with you to introduce myself and my company. Does 11:30 AM on Tuesday work for you?

Cold Call 288

Cold Call Pitch Meeting Sales 288

Iannarino

NOVEMBER 14, 2023

One of my friends was helping a salesperson to leave the legacy approach and adopt a modern sales methodology. At some point, my friend used the term B2B , and the salesperson asked what it meant. No one had ever explained it to him, so how could he know?

Sales 261

Sales B2B 261