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On the False Belief in Technology

Iannarino

In the past few days, several people have shared content touting the idea that technology can improve sales results. This belief began with the CRM and the promise of greater accountability and control, with neither being true. A number of the cited statistics point to a particular application that provides better outcomes.

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This Technology Researcher Agrees with Us - Your CRM Sucks

Membrain

And, since ranting loves company, I was delighted in April when I found out that a major technology research company agrees with my opinion of this (former?) leader in the CRM space. As you may know, I am not shy about sharing how much Salesforce sucks.

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MarTech’s CRM experts to follow

Martech

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

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Is Your CRM Built for Technology Experts or Sales Experts?

Membrain

When choosing a CRM , companies often focus on what the CRM can do, how much it will cost , and whether it will integrate with their environment.

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How Technology Helps you Manage the Sales Pipeline

Veloxy

The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. Your company can also grow at a steady rate by following sales pipeline management best practices and making use of the worlds best CRM software. But first…. What is a Sales Pipeline? Conclusion.

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2023 in review: Our top 10 articles on CRM

Martech

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Here’s how. Get MarTech! In your inbox.

CRM 105
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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

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