ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Search Engine Land

OCTOBER 16, 2023

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

Engineering 140

Engineering Non-Profits A/B testing Growth 140

Search Engine Land

MARCH 4, 2024

Adthena’s Local View gives interactive insight across any city, state, or Designated Market Area (DMA). Using Adthena’s search intelligence, they benchmarked market share, categorized competitors and unified their messaging to gain traction in areas of opportunity. Take the self-guided tour of Market Share.

Territory 119

Territory Market share Legal Strategize 119

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 124

GTM Market share Growth Technology 124

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. Consider a blog on why {client} customer service is key to their growth. Poor customer service?

Angle 128

Angle Strategize Strategic planning Territory 128

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 105

Go To Market GTM Cross-sell Growth 105

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Customer Acquisition Costs Acquiring new customers can be costly, especially in competitive markets.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

The 5% Institute

JUNE 15, 2023

This article explores the various aspects of business development , from strategic planning to effective implementation, providing valuable insights for entrepreneurs and established companies alike. By focusing on strategic planning, identifying opportunities, and fostering innovation, organizations can unlock their true potential.

Strategic partnership 52

Strategic partnership Strategic planning Strategize Relationship building 52

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 123

Non-Profits E-commerce Strategize Consult 123

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

The 5% Institute

JULY 10, 2023

Starting a business is an exhilarating endeavour that requires careful planning and strategic thinking. It is crucial to identify the target audience , define the unique selling proposition (USP), and lay the foundation for the future growth of the business. Q3: What are some common challenges businesses face during the growth stage?

Strategic partnership 52

Strategic partnership Strategize Legal Negotiate 52

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 124

Finance Trust Market share Strategize 124

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start.

Non-Profits 98

Non-Profits Real Estate Retail Commission 98

Hubspot

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. Grow market share? You don't just need to know them — you need to know how to integrate those elements into your selling approach. Increase profit? Reduce costs?

Drivers/motivators 72

Drivers/motivators Prospecting Strategize Represent 72

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Demand growth rate. Annual growth trends. Here, we aim to streamline potential strategic options and select the implementation strategy. We are particularly attentive to these pivotal elements: Products and services differentiation. Omnichannel maturity.

Objectives and Key Results 115

Objectives and Key Results X-functional Intrinsic Construction 115

Veloxy

JANUARY 23, 2024

Digital marketing strategies enhance targeting in field marketing by enabling businesses to effectively reach and engage their intended audience through methods such as search engine optimization, social media marketing, email marketing, and pay-per-click advertising.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Lack of Visibility Into Sales Metrics Without real-time, accurate sales metrics , decision-making is guesswork that hinders growth. Strengthen Leadership Skills Implement development programs for sales leaders.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

The 5% Institute

AUGUST 1, 2023

Business acumen encompasses a range of skills and knowledge, including financial literacy, strategic thinking, problem-solving, and the ability to analyse data. Identifying opportunities is not just about spotting trends; it’s about understanding consumer behaviour , studying market dynamics, and predicting future demands.

Strategize 52

Strategize Networking Growth Closing 52

The 5% Institute

MAY 22, 2023

Scaling sales is a critical aspect of business growth and profitability. Every organization aspires to expand its sales efforts to drive revenue, penetrate new markets, and stay competitive. It goes beyond simply hiring more sales representatives or investing in marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Technique Strategic partnership Sales 52

The 5% Institute

JULY 6, 2023

SWOT, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a powerful tool that helps sales professionals assess and strategize their approach. Identify potential opportunities for growth and expansion. Some opportunities in sales may include: Entering new markets or demographics. Targeting niche markets.

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

The 5% Institute

JUNE 5, 2023

As businesses strive to attract customers, increase market share, and outperform their competitors, developing and maintaining a distinct competitive advantage becomes paramount. Companies that are able to establish a competitive edge position themselves for growth, profitability, and customer loyalty.

Strategize 52

Strategize Technology Technology Price 52

SaaStr

APRIL 26, 2022

What I care much more about is growth rate –– that’s [sales and marketing leaders’] DNA. We want to grow revenue; we want to grow market share; we want to deepen wallet share. For example, if you have a high sales velocity, low ACV, and your company growth is product-led, you should hire your CMO first.

GTM 88

GTM Networking Strategize Growth 88

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 96

Construction Growth Niche Meeting 96

Sales Hacker

NOVEMBER 17, 2022

Sales leaders looking to get a job now will be asked how they balance costs with growth. The “growth at all costs” model of the past several years has transitioned to “efficiency at all costs” as businesses navigate the current economic climate. For example: Sales Director with 10 years experience increasing revenue and market share.

Objectives and Key Results 76

Objectives and Key Results Sales Education Strategize 76

Martech

JUNE 29, 2023

Organizations have been discussing the need to be innovative since the end of World War II when technological innovation was seen as the catalyst for economic growth. Starbucks could have waited until all the research was done but likely would have lost market share to competitors. Innovation doesn’t need a pitch deck.

Non-Profits 120

Non-Profits Technique Appointment Pitch 120

Search Engine Land

NOVEMBER 18, 2022

This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. Get the daily newsletter search marketers rely on. In B2B, where data density takes longer to build, set some higher-volume growth indicators that will return information more quickly.

CTR 128

CTR Campaign CRM B2B 128

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

The 5% Institute

MAY 26, 2023

By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth. In this article, we will explore what go-to-market strategies entail and delve into the key components that contribute to their effectiveness.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

SaaStr

JULY 29, 2021

SalesLoft’s partner ecosystem, found in their Integration and Solution Partner directories, are strategic relationships designed to help shared customers overcome business challenges more seamlessly. By leveraging strong partnerships, we are creating first-class customer experiences that exceed our customers’ expectations.”.

Promote 107

Promote Government Contract B2B 107

Search Engine Land

MARCH 14, 2023

When paid and organic search campaigns work together, you not only spend more efficiently and optimize search results, you also create an opportunity to reallocate budget to reach big-picture goals like higher market share. And with all the savings you generate by trimming waste and boosting search efficiency?

Real Estate 98

Real Estate UX Campaign Engineering 98

The 5% Institute

JULY 4, 2023

Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. These targets should be based on thorough market research, historical sales data, and the organization’s overall growth objectives.

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52

SaaStr

AUGUST 2, 2019

There aren’t that many things of true scale, that are strategic, that Salesforce could buy at this stage. That’s not Twilio growth, but it’s awfully strong. Tableau does not have 80% market share. At least in today’s high multiple market. Tableau was at >$900m in recurring revenue … growing 41% (!).

Strategize 54

Strategize Growth Market share 54

Gong.io

AUGUST 24, 2022

They’re calculated estimates based on an analysis of factors such as current sales pipeline , previous sales history, total addressable market, and lead stage scoring. The need for any strategic interventions (if the forecast is significantly below budget). Look at: Current revenue growth rates. How to create a sales forecast.

Territory 62

Territory Pipeline Finance Sales 62