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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

GTM 93
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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 96
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GTM 80: AI in GTM Deep Dive | Overcoming Analysis Paralysis and Tactical Use Cases with Andy Jolls

Sales Hacker

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. He’s also a proud alum of Michigan and Northwestern.

GTM 86
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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 79
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GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Early-bird tickets expire next week.

GTM 83
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 132
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GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 89