ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. These five types of winners show up in every experimentation program. False winners.

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A/B testing Extrinsic Intrinsic Drivers/motivators 133

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. You might also have heard it’s best to come up with many variants to test against the control to improve your chance of finding the best option. Let’s see why.

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A/B testing Conversion CTR UX 112

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Probably not. Your users are different.

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A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

SEPTEMBER 29, 2015

If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other.

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A/B testing Non-Profits Conversion Represent 128

ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. The Bayesian Approach. conversion rate.

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A/B testing Engineering Government Start-ups 134

ConversionXL

OCTOBER 4, 2016

The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test , which is a method used in frequentist statistics. In this blogpost, I will argue why a post-hoc Bayesian test evaluation is a better evaluation method than a frequentist one for growing your business. We Need More Winners!

A/B testing 113

A/B testing Conversion Clients Growth 113

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. That’s why companies should always test. A testing plan will help ensure your content is still up to date and compelling.

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A/B testing Campaign Click Through Rate B2C 64

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

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A/B testing Territory Clients Technology 86

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. The Fix: Run an A/A test.

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A/B testing Conversion Start-ups Gaming 74

ConversionXL

SEPTEMBER 16, 2015

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. So testing something okay against a stupid idea is likely to work.

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A/B testing Up-sell Promote Price 107

Outreach

MARCH 8, 2019

They change up their batting stance, chase every breaking ball, and swing at the first pitch every time. We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

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A/B testing Pitch Referrals Follow-up 55

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Conversions low? Probably more.

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A/B testing Conversion Clients Start-ups 110

ConversionXL

DECEMBER 1, 2014

This is true with every aspect of your landing page, but you’ve got to start somewhere. So let’s start with one of the often overlooked – but super-important – elements of your landing pages: your opt-in forms. A/B test #1: The placement of your form on your page. A/B Testing Takeaways. Just test.

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A/B testing UX Click Through Rate Conversion 127

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

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A/B testing Conversion Technique Follow-up 246

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

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A/B testing UX Objectives and Key Results X-functional 59

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

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A/B testing Minimum Viable Product High impact Promote 72

Hubspot

APRIL 3, 2014

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

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A/B testing User Experience Pitch Technique 69

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

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A/B testing Real Estate CRM Start-ups 75

Search Engine Land

JANUARY 30, 2024

Landing pages : If your landing pages aren’t converting, begin A/B testing them. You’ll want to take an inventory of your articles, starting with those that get the most traffic, and start working through them with an audit. Run the test. Does the article have the quality that you want from your business?

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A/B testing UX Intrinsic Trust 119

Search Engine Land

FEBRUARY 23, 2024

Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating.

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A/B testing Finance Campaign CRM 121

ConversionXL

FEBRUARY 2, 2016

After all, humans are involved, too – and we mess things up. I was listening to the Mine That Data podcast a few weeks ago when they were talking about communicating A/B test results. The individual who had executed the test had a vested interested in making sure that ‘A’ was the winner. Dude’s job is on the line.

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A/B testing Objectives and Key Results Conversion Start-ups 58

Hubspot

DECEMBER 11, 2014

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. Reality of Sample Size and Timing in Email A/B Tests.

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A/B testing Contact Start-ups Represent 70

ConversionXL

MAY 19, 2015

In order to keep running tests on a hypothesis you need to have data that backs it up. If you are confident in your hypothesis, don’t give up. We tested them against each other. After four follow-up tests our original treatment was changed into the one on the right: The result: 79.3% Case study #1.

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A/B testing Drivers/motivators Follow-up Gaming 106

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. Dig deeper: Redefining success: Getting started with Google Analytics 4 Get MarTech! Understood?

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A/B testing Click Through Rate Objectives and Key Results Campaign 114

ClickFunnels

JANUARY 18, 2023

Clickbank, the most popular affiliate marketing marketplace in the world, is probably the best place to start. includes a template library that features tried-and-tested squeeze page templates. Choose the platform that is favored by your target audience, set up a small daily ad budget, and start running ads. But how? #1

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Product A/B testing Lead generation Niche 246

Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play.

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CTR A/B testing Objectives and Key Results Campaign 102

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Set up measurements for your KPIs and identify leaks in your funnel.” Find quick wins / fixes and future A/B test ideas.

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A/B testing Conversion User Experience Start-ups 72

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

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A/B testing CTR Click Through Rate Campaign 75

ClickFunnels

DECEMBER 5, 2022

So it makes sense to validate the offer first with the shortest possible landing page and then start experimenting with longer landing pages once you are sure that people are interested in it. Start Your ClickFunnels Free Trial Today! If your headline grabs their attention, they will start reading the rest of the copy to learn more.

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A/B testing Objectives and Key Results Lead generation Conversion 148

Hubspot

MARCH 20, 2015

CTA’s such as “Sign Up”, “Register”, “Download”, and “Order” are the commonly used actionable phrases. If you do not immediately assure them they are moving in the right direction towards what they are looking for, they are going to assume they are in the wrong place and start sniffing somewhere else. 4) Social Proof.

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A/B testing Follow-up Conversion Trust 75

Martech

FEBRUARY 27, 2024

We started with predictive analytics, to help anticipate consumer needs. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap. “We We then expanded into generative capabilities to streamline work and accelerate content creation.

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Launch A/B testing Campaign Technology 111

Hubspot

NOVEMBER 18, 2011

And if you're not taking advantage of some simple A/B testing tactics , you could be missing out on some major marketing improvements. So without further ado, I present to you 10 great dos and don'ts of A/B testing to motivate you to get moving and start doing more testing. 10 A/B Testing Dos and Don'ts.

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A/B testing Click Through Rate Start-ups Drivers/motivators 56

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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A/B testing Objectives and Key Results X-functional Represent 127

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. We have the results to back that up. We aren’t bringing this up to throw shade on Convertri founders. A/B testing.

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Lead generation A/B testing X-functional Price 246

Hubspot

SEPTEMBER 26, 2011

As a marketer, A/B tests and multivariate testing are a great way for your business to optimize web pages and generate more leads and conversions. Here are 5 best practices to keep in mind when conducting A/B testing on your website: 1. People sometimes think that big, sweeping changes need to occur in an A/B test.

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A/B testing Start-ups Conversion Process 54

Martech

OCTOBER 14, 2022

The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research.

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A/B testing E-commerce Retail UX 122