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How to make the most of GA4 for SEO

Search Engine Land

This data lets you design content strategies and even refocus the architecture of a website: Event: Product comparison If you have a product comparison page, you can create an event to determine which products or features users most frequently compare.

CTR 124
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SaaStr is Hiring a Director+ of Event & Community Experience!

SaaStr

We’re looking for someone with 4+ years of experience in field marketing, events at scale, or similar that loves community and knows SaaStr well. You don’t have to be an expert at A/V firms or catering or event production — we have a great partner to handle that.

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LinkedIn releases new Pages features for B2B marketers

Martech

LinkedIn already has a LinkedIn Live product for video events, but users need a third-party broadcasting tool to use it. There are no charges for events products, but LinkedIn requires creators and orgs to have 150 or more followers to their Page in order to host an event.

B2B 112
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Why I Hired the Fake Steve Jobs

Hubspot

Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. This is why Dan was interested in getting out of the media industry and working for a software company. How consumers digest information is changing, too.

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Sales Enablement as a Communications Center

Sales Hacker

Participants: marketing, product marketing, product management, sales, HR and sales enablement. Agenda: discuss hiring cycles, upcoming events, product releases, competitive updates and any changes since the last meeting. Goal: bring together all of the key contributors in creating a successful sales environment.

Sales 117
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8 of the Best B2B Publisher Email Newsletters

Hubspot

We like the clean design that’s smartly organized and well-labeled so readers know exactly what type of content they’ll be viewing (featured articles, sponsored white papers, events, products, etc.). They break up all that text with attractive thumbnails and tastefully designed display ads that don’t detract from the content.

B2B 71
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What the Heck is Thought Leadership Anyway?

Hubspot

If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it? Thought leadership needs to be something else on a practical, day-to-day level, consonant with reasonable, achievable goals. So now the question doesn’t seem so dumb.