Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Let’s walk through them. Change one variable at a time. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. Think about some of the best marketing campaigns you've ever seen. (Or Follow @rmmageddon.

Follow-up 66

Follow-up Event Production Campaign Strategize 66

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

OCTOBER 5, 2017

Takeaway: If we see a prospect has just launched a new marketing campaign, they might not have the time to cycle through an extensive sales process. This provides us with a feed on the company’s recent updates to help discover industry news, marketing campaigns, events, product launches, and recently published content.

Technique 100

Technique Prospecting Objectives and Key Results Cold Call 100

Hubspot

APRIL 1, 2019

What if the campaigns you're working on this month were still generating leads for you six months later? The content you're creating now shouldn't only consider your current campaigns and goals; it should also be optimized to generate leads months and years into the future. That's a pretty nice spot to be in, don't you think?

Lead generation 78

Lead generation Engineering Promote Real Estate 78

Martech

JANUARY 20, 2022

That’s the choice facing virtual event producers now, and the benefits and pitfalls of each approach apply to virtual event production as well. The debate continues to rage in marketing technology circles whether deploying an all-in-one platform or assembling a “stack” of best-of-breed applications yields the best results.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140