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ActionIQ to add CXAI suite to its CDP

Martech

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Faster Campaigns. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster.

SQL 104
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3 ways MOps can bridge the gap in marketing analytics

Martech

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. They shape lead scoring, lifecycle models and campaign success metrics. They shape lead scoring, lifecycle models and campaign success metrics. These platform experts manage systems, data integration and campaign tracking.

SQL 134
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Driving lead generation with paid media: What’s new and what’s next

Search Engine Land

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. This continues down the funnel because you need to be able to attribute revenue to any paid campaigns you run.

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3 ways search marketers can prepare for the big cookie crumble

Search Engine Land

Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving. You can: Better understand your campaign performance. The benefits are huge.

SQL 90
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Offline conversion tracking to boost lead gen strategies

Search Engine Land

Why it matters for lead gen campaigns. But from there, progression through your CRM from MQL to SQL to opportunity to closed-won all happens outside of your website property. Dig deeper: 5 best practices for tracking offline conversions in Google Ads Why is OCT important in lead gen campaigns? When and how to use it.

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Salesforce announces new tools for retail marketers

Martech

” Traditionally, he explained, there has been a translation process, beginning with a business objective and then involving SQL queries to databases — “a continuing manual process.” Using natural language prompts for segment creation is simple, as Wilder put it, “communicating with software in the language we all know.”

Retail 109
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Why agencies need to work closely with client RevOps teams

Martech

For digital marketing agencies, driving campaigns is only half the battle. It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns.

Clients 107