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The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. JavaScript.

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How To Get Started With Email Segmentation

Salesforce

These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Back to top ) Become the email marketing GOAT Tired of your email campaigns not delivering results? We can experiment with variations through A/B testing. I’ve witnessed segmentation evolve fast.

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How to use the UA 360 features available in GA4

Martech

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

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This day in search marketing history: March 11

Search Engine Land

Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

With Kissmetrics, you can learn the path that your customers have taken through your website, conduct A/B tests, build data sets (without SQL), and figure out the ROI from your campaigns. Act-On software offers a free A/B testing tool that walks you through the process of trying out your first A/B test of a site page.

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SaaS Data Planning: A Start-to-Finish Guide to Implementation

ConversionXL

Marketing attribution : Which channel or campaign brought the user to us? Internal capabilities : Does your team know languages like SQL ? Marketing attribution : Which marketing campaigns or channels drive the best users? What should be the logic for setting up and testing these messages?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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