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The Best Programming Languages for Digital Marketers

ConversionXL

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

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How to use the UA 360 features available in GA4

Martech

For GMP + BigQuery, there are two tactical things to note: The BigQuery export requires SQL and some additional programming skills to extract value from the data. There are a number of great courses, and we’re adding more all the time, that will help businesses make even more strategic decisions.

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How To Get Started With Email Segmentation

Salesforce

What was once a complex process involving the manual conversion of campaign objectives into SQL code has transformed into user-friendly interfaces where segmentation is as simple as drag-and-drop. We can experiment with variations through A/B testing. I’ve witnessed segmentation evolve fast. No more code required.

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This day in search marketing history: March 11

Search Engine Land

Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

With Kissmetrics, you can learn the path that your customers have taken through your website, conduct A/B tests, build data sets (without SQL), and figure out the ROI from your campaigns. Act-On software offers a free A/B testing tool that walks you through the process of trying out your first A/B test of a site page.

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The 19 Best Content Marketing Tools in 2019

Hubspot

Vidyard’s video analytics are robust, you can run A/B tests and personalize videos, and you can even gate videos at a certain time length to help capture leads. My background is in optimization, so if there’s sufficient traffic, I like to set up A/B tests for site changes. It’s also a good starter option to get used to.