ConversionXL

JANUARY 2, 2020

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Why create a custom attribution tool? The challenge of attribution.

SQL 91

SQL Territory X-functional UX 91

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. How do you evaluate performance and make decisions on future campaigns?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Ryan Bonnici: And then I got this really interesting opportunity to move over to the US with HubSpot and lead global marketing, global digital, global PR, global brand campaigns, and social and all that fun stuff.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days.

X-functional 121

X-functional SQL Campaign Launch 121

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. For this, you need to orchestrate an outbound prospecting campaign.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

FEBRUARY 11, 2020

If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound. Just measure SQLs. It is harder because you have to have consistent definitions on what is an SQL.

Growth 75

Growth Niche Hospitality X-functional 75

SaaStr

MARCH 1, 2019

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. SQL versus the MQL. And a lot of the disciplines are the best practices around.

Contract 45

Contract Price Commission Conversion 45

SaaStr

JANUARY 3, 2020

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. SQL versus the MQL. And a lot of the disciplines are the best practices around.

Contract 10

Contract Price Commission Conversion 10

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down.

Sports 131

Sports Clients Engineering Niche 131