ConversionXL

OCTOBER 21, 2019

Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. Imagine you want to know how much revenue your campaigns generated… …and you sell houses. You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Another use case.

SQL 84

SQL CRM X-functional Clients 84

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. How do you evaluate performance and make decisions on future campaigns?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. After the iPhone launched in 2007 to mass adoption, analytics were never the same. A good example is the launch of ITP 2.1 Smartphones were rare.

X-functional 121

X-functional SQL Campaign Launch 121

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. Because marketing is the revenue function. Marketing is the customer service function, etc.

Start-ups 55

Start-ups B2B A/B testing Pipeline 55

SaaStr

FEBRUARY 11, 2020

So, again what David says, trying to force progress by jumping ahead before completing the current phase is kind of like two steps forward, three steps backward, because we’re in such a rush, because we see all of these stories around people launching and growing. Just measure SQLs. That’s how you know where they go.

Growth 80

Growth Niche Hospitality X-functional 80