ConversionXL

OCTOBER 21, 2019

Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. The solution is to give every lead and every purchase a userID (like an encrypted email), to pull CRM and Google Analytics data into your BigQuery data warehouse, and then—with a simple SQL query—join the two tables.

SQL 84

SQL CRM X-functional Clients 84

ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Image source. ConvertKit.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience.

Conversion 87

Conversion UX A/B testing SQL 87

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” We are very excited about the Forrester Decisions launch.

Pipeline 126

Pipeline B2B Sales Cross-sell 126

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Do you need SQL skills to pull reports, or are there dashboards? Experimentation launch. cross-functional teams) or working practices (e.g., Education program launch. How is the data accessed?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. A good example is the launch of ITP 2.1 Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. Fully predictive approach.

X-functional 121

X-functional SQL Campaign Launch 121

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. Because marketing is the revenue function. Marketing is the customer service function, etc.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51