Iannarino

JUNE 5, 2024

Unlock the secret sales potential hidden within your company's walls.

B2B 263

B2B Sales 263

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows.

Government 109

Government Legal Trust Retail 109

Search Engine Land

JUNE 5, 2024

A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to a new survey. Why we care. Search engines are supposed to help people find information they want or need. This survey indicates that subpar search engine results and experiences may be failing to help users accomplish tasks, frustrating them.

Territory 85

Territory Engineering Technology Technology 85

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various sources and building effective AI models.

Objectives and Key Results 108

Objectives and Key Results Government Teamwork Engineering 108

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Search Engine Land

JUNE 5, 2024

A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Why we care. The case could have far-reaching implications for the digital ad industry. Will this lead to advertisers spending less on Google? Driving the news. The Competition Appeal Tribunal in London rejected Google’s attempt to dismiss the case, allowing it to proceed to trial.

Advertising/ Marketing 108

Advertising/ Marketing Promote Process Product 108

Martech

JUNE 5, 2024

In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising. “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” Jared Moscow, director of product, privacy & addressability, IAB Tech Lab, said in a release. “The Data Deletion Request Framewo

Strategize 107

Strategize Process Product 107

SaaStr

JUNE 5, 2024

So several times now I’ve seen the #1 sales rep that was just crushing it for quarter after quarter … then a few years down the road … later become one of the lowest performers. From #1 to the bottom of the leaderboard. And the fall often happens pretty quickly, even if at the time, it’s hard to see clearly. Not usually. Usually, the top reps, the #1 and #2 reps, they hit sort of an elite level of understanding of the process, prospects, and industry.

Sales 102

Sales Pitch Up-sell Start-ups 102

Search Engine Land

JUNE 5, 2024

Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright infringement and impact the $8.3 billion U.S. textbook market. Why we care. Advertisers will care about this lawsuit because it strikes at the heart of ad integrity and fair competition.

Promote 100

Promote Education Price 100

G2

JUNE 5, 2024

Project milestones are ways to observe, measure, and monitor a project's progress and success. Learn more about benefits, challenges, and best practices.

Product 105

Product 105

Search Engine Land

JUNE 5, 2024

Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google’s push for more customer-centric product development, potentially shaping the future of digital advertising. Why we care. Advertisers have seen many updates to Google products that have been seriously lacking in effectiveness.

Consult 99

Consult Launch Presentation Product 99

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Membrain

JUNE 5, 2024

A good sales coaching cadence is one of the keys to effectively elevating your sales team. While many companies settle for coaching that happens ad hoc around a water cooler or only when an employee is struggling, top companies invest in proactive, ongoing, consistent coaching that addresses all of the major aspects of professional development for their sales teams.

Sales 77

Sales 77

Search Engine Land

JUNE 5, 2024

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. But you aren’t alone. In a dynamic field like paid search, success lies not in clinging to what worked yesterday but in adopting a growth mindset.

Growth 99

Growth Niche Construction Campaign 99

Sales Pop!

JUNE 5, 2024

Numbers are abundant in varying ways, and monitoring them to adjust for business and career is vital. Most have a keen desire to increase their followings. Our article explores some of the elements necessary for growing the numbers to increase authority, referrals, and business growth. Whichever type of business or career we want to pursue or the associated endeavors, we must realize the concept’s weight; the power is in the numbers for growth.

Cold Call 78

Cold Call Referrals Growth Gaming 78

Search Engine Land

JUNE 5, 2024

Google’s annual marketing event, Google Marketing Live 2024 , heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes generated replies will be helpful for the user, Google said. This will focus on commerce verticals primarily and roll out to more restricted categories, such as insurance and fintech teams, as the product emerges.

Click Through Rate 96

Click Through Rate Campaign Retail Networking 96

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adaptive Business Services

JUNE 5, 2024

No new updates on Nimble since our last newsletter have been released. Of course, as Nimble is known to do, they might have sneaked something in without reporting it and I haven’t run across it … yet:) So, on to a different topic … How to Rearrange Info Blocks on Contact Records One of the customizations that I perform with Nimble clients is to configure the look of their contact records to rearrange data and move the most important items (to them) up higher, and/or delete boxes that are not imp

CRM 71

CRM Contact Consult Business Services 71

Search Engine Land

JUNE 5, 2024

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines. The new service, called Generative Engine Optimization (GEO), is an evolution from traditional SEO services.

Engineering 88

Engineering Launch Service Trust 88

G2

JUNE 5, 2024

As marketers, it’s in our DNA to drive growth and achieve results. Let's play a game. Raise all ten fingers in the air.

Growth 58

Growth Gaming 58

Martech

JUNE 5, 2024

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. These updates continue HubSpot’s commitment to optimizing user experiences and driving operational efficiencies across sales, service and marketing platforms.

Customers 101

Customers User Experience Follow-up Service 101

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Martech

JUNE 5, 2024

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand on LinkedIn The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told MarTech’s sister site Search Engine Land: “The Wire Program is available in all languages on mobile and desktop to global advertisers part of the pilot that negotiates

B2B 103

B2B Finance Negotiate Lead generation 103