Thu.Jun 06, 2024

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Consultative Selling: Listening Closely with Interest

Iannarino

If you ask a non-salesperson whether salespeople tend to be better at speaking or listening, most will answer they are more adept at speaking. They may also suggest that salespeople are not good listeners. If you want to improve your ability to practice consultative selling, you need to listen closely and with interest.

Consult 214
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Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Search Engine Land

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

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Latest Podcasts: Scaling Sales Teams

Force Management

This month's Revenue Builders Podcast guests shared the kind of lessons you can only learn from experience. From startups to enterprise, these leaders have failed and iterated to find what works - and they joined John Kaplan and John McMahon to share the wealth. Dig in below for stories about founding and scaling startups, growing as a sales leader, hiring and implementing new product models, and establishing a winning sales discipline.

Sales 126
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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Reality of AI Adoption in B2B Marketing

David Meerman Scott

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

B2B 98
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Microsoft Ads to allow Google conversion goal imports

Search Engine Land

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft’s ad platforms. Why we care. This looks like Microsoft is trying to make advertiser’s lives easier when it comes to conversion tracking.

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Google Ads launches Brand Recommendations powered by AI

Search Engine Land

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a “full funnel” of optimization choices.

Launch 94
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Doubling Down: Peter Berg, Managing Partner at M12

SaaStr

“Doubling Down” is a new SaaStr series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. In May, we had a great conversation with Karl Alomar, Managing Partner at M13. Check that out here. This week we’re focusing on Peter Berg, Managing Partner at M12! #1. What’s your most recent disclosed investment?

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Generative AI’s role in shaping the future of advertising

Search Engine Land

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse).

CTR 94
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Cloud data warehouses set to disrupt the martech stack

Martech

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement platform. It calls for a radical rethinking of the relationship between applications and data. That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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6 SEO tactics for home service companies

Search Engine Land

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. Elements that apply universally across SEO and local SEO. This article tackles general SEO best practices and uniquely effective tactics for home service providers. SEO best practices for home service providers When doing SEO for a home services company, you want to focus on a few key areas at a high level: Google Maps placement.

Service 80
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For CDPs, the ‘single customer record’ can be a distraction

Martech

When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer data platform (CDP) is to gather information from different sources and consolidate that data into a single record. If you’re not careful, that single customer record can obscure larger issues, and it can trip up some of your use cases.

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How to Lead an Environment of Trust in a Hybrid Work Environment

The Advantexe Advisor

As with many of our blogs, we find deep inspiration and insights from the training sessions with great clients that we conduct on a daily basis around the world. Today, I had the chance to facilitate a Fundamentals of Business Leadership™ simulation workshop working with new and 1–3 year managers on how to be a great business leader. Business leadership is how you execute your business strategy and achieve financial results through people, so setting goals, giving feedback, coaching, resolving b

Trust 69
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AI-powered martech news and releases: June 6

Martech

No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies that develop AI models — including Google, Microsoft and OpenAI — can say when they might even break even on their huge investments in it. As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue.

B2C 70
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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37 Generation Z Statistics Exploring Their Beliefs In 2024

G2

Explore these Generation Z statistics to understand their thoughts and behavior. These stats cover Gen Z beliefs, concerns, social media, and more!

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9 Trends That Will Drive Investment Decisions in Singapore’s Tech Sector

Sales Pop!

Singapore’s tech sector has long had its fingers in many pies, with businesses in the city-state taking a globally critical role in everything from petrochemicals and heavy industry to bioscience products and precision engineering. However, these and likely every other industry in the country is set to be transformed forever by rapid advancements now taking place in the field of digital technology.

Finance 52
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Turning Executive Networks into Sales Wins with Drew Sechrist

Predictable Revenue

This episode is about the transformative power of building connections, exemplified by a bold, cold email that sparked a pivotal career shift. The post Turning Executive Networks into Sales Wins with Drew Sechrist appeared first on Predictable Revenue.

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A CEO's Insights Into Modernizing Maintenance Marketing

G2

Inspiration can strike anywhere, any time. As I’ve pivoted to the role of a business leader, my “marketing brain” hasn’t switched off. I’m always looking for new ways to get my company, Maintenance Care , in front of new audiences. And one such moment of inspiration occurred to me in an unlikely setting: an office restroom.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 Reasons Why You Can’t Outsell an Incumbent

Understanding the Sales Force

It seems that nearly every time we (and our friends and colleagues) do business with a company, there is a problem and we must contact customer service. It always seems to go bad, as reps are unable to handle the simplest of issues, don’t care, display no common sense, behave with incompetence and struggle to when forced off the script. My personal list of recent grievances includes: Home Depot (finally resolved when I contacted the C Suite) StubHub (unresolved and I gave up) Ferrari Poo

Contact 52
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How to Export G Suite Mailbox to PST? Best Solutions

The Digital Technology

Many users search for How do I export my entire G Suite mailbox to PST? However, they can’t find any proper and reliable solution to export G Suite mailbox to PST.

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Optimizing your email program: Finding sweet spots and tipping points

Martech

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. We can use testing to get answers to questions like these: Which acquisition source delivers more qualified subscribers? How many emails should we send in an onboarding sequence to move new subscribers to convert?

Promote 98
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5 Cybersecurity Woes That Threaten Digital Growth

The Digital Technology

Today, digital growth has become a key part of many businesses along with individuals. However, this digital growth also brings some big issues like cyber security.

Growth 40
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.