ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Image source. ConvertKit.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Do you need SQL skills to pull reports, or are there dashboards? Experimentation launch. If you already have a working A/B testing tool , you can start A/B testing. Prioritize ideas to test.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. Because marketing is the revenue function. Marketing is the customer service function, etc.

Start-ups 56

Start-ups B2B A/B testing Pipeline 56