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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

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The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game

ClickFunnels

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. A better approach is to optimize for value and focus on long-term retention. Slack does this well: .

UX 121
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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. On its official launch in 2014, it had 15,000 daily users. Channel-level expertise: An understanding of how the channels work (e.g., Image source. ConvertKit.

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How to Find Correlative Metrics For Conversion Optimization

ConversionXL

A/B testing, then, is an attempt at establishing some form of causal inference. It was a way to look at historical data and find patterns like “everyone who became a customer in the last 12 months did X, Y, and Z before they converted.” For example, Facebook might have had a column for users who reached 7 friends in 10 days.