Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Scalability issues (you need SDRs only for some campaigns). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B 80

B2B X-functional Cold Call SQL 80

ConversionXL

JANUARY 2, 2020

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. browser, region, etc.), From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Why create a custom attribution tool?

SQL 91

SQL Territory X-functional UX 91

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Ryan Bonnici: And then I got this really interesting opportunity to move over to the US with HubSpot and lead global marketing, global digital, global PR, global brand campaigns, and social and all that fun stuff.

Start-ups 56

Start-ups B2B A/B testing Pipeline 56

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Fold in contextual data, like user device, region, screen resolution, etc. Attributed value for (direct)/(none) = $500/($300+$500) = $500/$800 = 0.625 x $500 = $312.5.

X-functional 121

X-functional SQL Campaign Launch 121

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down.

Sports 131

Sports Clients Engineering Niche 131