Heinz Marketing

NOVEMBER 20, 2017

Scott’s high-tech career started at the nonprofit San Diego Regional Technology Alliance (SDRTA), providing technology equipment and training to underprivileged communities throughout the region. And then, how many deals can they close? And it was also about how many partners can we get? How is sales following up with those?

Pipeline 52

Pipeline Sales Technology Technology 52

ConversionXL

AUGUST 5, 2020

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Many tools import cost data only if ad campaigns have been tagged in a certain way. Not an optimal use of time.

Campaign 113

Campaign SQL Follow-up Territory 113

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. The marketing team ran a super successful campaign and generated hot leads. There I taught myself Python and SQL to help automate many of the analyses that took me hours to perform manually. Unified data problems. This results in dozens of bottlenecks.

Finance 103

Finance GTM Cross-sell SQL 103

ConversionXL

JANUARY 2, 2020

browser, region, etc.), From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. We don’t want to spend another month investing in an inefficient marketing campaign. Information about user device, region, screen resolution, etc.;

SQL 91

SQL Territory X-functional UX 91

SaaStr

SEPTEMBER 27, 2019

Ryan Bonnici: And then I got this really interesting opportunity to move over to the US with HubSpot and lead global marketing, global digital, global PR, global brand campaigns, and social and all that fun stuff. B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Fold in contextual data, like user device, region, screen resolution, etc. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare.

X-functional 121

X-functional SQL Campaign Launch 121

Hubspot

OCTOBER 28, 2019

Read on to learn more about integrated marketing and how to create a campaign of your own. If their website promoted a different message or campaign than the one you found on their Instagram account, you’d have a hard time understanding the gist of the brand, right? Now, let’s talk about integrated marketing campaigns.

Campaign 99

Campaign Launch SQL Promote 99

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down.

Sports 131

Sports Clients Engineering Niche 131

SaaStr

DECEMBER 3, 2019

And I could’ve gone and put that into a digital campaign. I mean, actually you talk about, Janine, kind of not going into a region cold, I think was the term you used. But what you really want to use it for is daily optimization of your lead generation campaigns. And then like the Moscone parking garage.

Up-sell 52

Up-sell Start-ups Cross-sell B2C 52