ConversionXL

OCTOBER 21, 2019

dashboards in Google Data Studio (or any other visualization tool, for the price of that tool). Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. Imagine you want to know how much revenue your campaigns generated… …and you sell houses. Another use case.

SQL 84

SQL CRM X-functional Clients 84

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Do more and more people use Feature X? A pricing table for BigQuery usage.

Gaming 85

Gaming Sports SQL X-functional 85

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

NOVEMBER 3, 2016

It’s often a higher purchase price (or at least a more complex sale). So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer.

B2B 110

B2B Conversion B2C SQL 110

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Ryan Bonnici: And then I got this really interesting opportunity to move over to the US with HubSpot and lead global marketing, global digital, global PR, global brand campaigns, and social and all that fun stuff.

Start-ups 55

Start-ups B2B A/B testing Pipeline 55

SaaStr

MARCH 1, 2019

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Those numbers are actually independent of price points.

Contract 47

Contract Price Commission Conversion 47