SaaStr

MARCH 1, 2019

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. What we found is that time is by far, even across all price points, is by far the most common.

Contract 47

Contract Price Commission Conversion 47

SaaStr

MAY 10, 2019

And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams. ” What should they do?

X-functional 55

X-functional SQL Pipeline GTM 55

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. Nurtured] leads such as by visiting a pricing page. Lead Gen Variables.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

FEBRUARY 11, 2020

So, one of the interesting facts is, they did this analysis and they said, “Okay, when we make an investment, we can … without looking at M&A or process changes or pricing or sales growth, what they identified was 70% of the increase in valuation of their companies came from increasing organic sales growth. Just measure SQLs.

Growth 79

Growth Niche Hospitality X-functional 79

SaaStr

JANUARY 3, 2020

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. What we found is that time is by far, even across all price points, is by far the most common.

Contract 10

Contract Price Commission Conversion 10

SaaStr

JULY 2, 2020

How does Kurt think about the right pricing mechanism for the customer today? You’re telling me mathematically the answer is going to be X, but I can’t understand why. So how do you think about the variable pricing mechanisms and the right one that aligns you to the customer? How does Kurt feel about discounting?

Customers 115

Customers Contract Price Education 115

ConversionXL

OCTOBER 4, 2018

The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. Pricing varies substantially based on the number of users and, in some cases, amount of data, but generally starts around $1,000 per year, though it can easily scale into six figures.

Sports 131

Sports Clients Engineering Niche 131